Leveraging images and social media to generate revenue · 2016-03-08 · Leveraging images and...

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Leveraging images and social media to generate revenue @Kate_Duffy Tourism & Events Queensland

Transcript of Leveraging images and social media to generate revenue · 2016-03-08 · Leveraging images and...

Page 1: Leveraging images and social media to generate revenue · 2016-03-08 · Leveraging images and social media to generate revenue @Kate_Duffy Tourism & Events Queensland . ... Social

Leveraging images and social media to generate revenue

@Kate_Duffy Tourism & Events Queensland

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5 stages of holiday planning

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Cairns ZOOM & Wildlife Dome

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Cairns ZOOM & Wildlife Dome Cairns ZOOM

Hilton Hotel Cairns

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Monitor locations on Instagram

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Monitor locations & hashtags on Instagram: Iconosquare

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BadFishy Jet Boat

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Cairns lagoon pool

Bad Fishy boat mooring

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Give clear directions & contact details in your bio

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Be timely and opportunistic

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Offer deals in soft booking periods

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Flyboard Cairns

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Monitor keywords and hashtags on Twitter

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Monitor keywords & hashtags on Twitter: Hootsuite

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Customer service through social media sales

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Listening over broadcasting

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Sophie Bone, Big4 Holiday Park Bellarine, Victoria

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What’s your story?

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Nail the sale

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Nail the sale

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Nail the sale

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KEEP IT SIMPLE

DO IT WELL

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User reviews sales

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Become the destination expert for your region

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Create shareable moments

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Social is awesome… but don’t forget your website

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Do you have online booking capability?

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ATDW Online

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Social images can drive dispersal

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Thank you. Questions?

@kate_duffy


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