(Specific Techniques)

What are “Image Development Strategies”?

Strategies that help you to create an image

They are part of your planning/sketching process.

There are many of them, and you can use more than one strategy in an image.

Picking your design strategy is like planning your route before you set off on a trip. It will give you direction, and minimize blunders along the way.

1. Selection- Use a viewfinder to isolate a specific view/area

- Use natural framing devices like windows, mirrors, etc, to enclose drawings

- Select part of the composition and emphasize it using color, or other details.

Selection contd.

2. Viewpoint-Use your point of view as a way to make your images unique

- Place yourself in a way that gives you a different/unique view of your subject (ie: Bird’s eye view, Worm’s eye view)

Viewpoint Contd.

3. Juxtaposition- Joining two unlikely images together

- Split and re-arrange images

-Combine images

- Superimpose (layer) one image onto another so that two images are visible at once.

Juxtaposition Contd.

4. Simplification

- Omit details from a complicated original view/image

-Dissect or fragment an image (take it apart)

Simplification Contd.

5. Positive/Negative Space

-Add/subtract detail from positive or negative space.

-Emphasize one over the other

- Create ambiguous space

Negative/Positive Space Contd.

6. Elaboration

- Add extra details like pattern, texture, color, etc.

Elaboration Contd.

7. Distortion

-Use reflections from various surfaces

- Exaggerate selected features of your subject

- Change the scale (size)

-- Draw the subject without looking at it too closely

Distortion Contd.

8. Personification

- Give inanimate subjects living qualities

Personification Contd.

9. Magnification

-Magnifying/increasing the size of part or all of an image

10. Fragmentation

-Detaching part of an image

- Taking apart an image

Fragmentation Contd.

11. Metamorphosis

-Changing the forms of an image from one to another

-Changing mediums from one to another (drawing to painting, etc.)

Metamorphosis Contd.

12. Multiplication

-Repeating part of an image

-Repeating an entire image

Multiplication Contd.