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Relationship Development Strategies
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BUILDING RELATIONSHIP MANAGEMENT VELI BAHCECI Relationship Development Strategies
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A quick look to relationship development strategies in the main topic "building relationship management"
Transcript of Relationship Development Strategies
RELATIONSHIP DEVELOPMENT STRATEGIES
1. Core Service Provision
2. Switching Barriers
3. Relationship Bonds
LEVEL 1 – FINANCIAL BONDS• Volume and frequently rewards;
• Lower prices for bigger volume• A more frequent purchase
• Bundling and cross selling
• Stable pricing
SOCIAL BONDS AMONG CUSTOMERS
• Health clubs• Educational settings• Social groups and service environments etc.