Igniting InnovationSTRATEGIC STEPS TO DRIVE CAREER GROWTH IN SENIOR LIVING

Shamim WuExecutive Vice President Sales, Holiday Retirement

J. Justin HutchensCEO and President, National Health Investors

Career Path 1994–PresentEducation

Justin Hutchens

Career Path 2003–PresentEducation

Shamim Wu

MPA

Prioritize Your Career

Adopt Mentors

• Create a work/life blend• Senior living is 24/7/365• Draw your own boundaries

• An influential senior supporter• Teaches you the business• Informal and formal relationships

Geographic Flexibility

Create Value

• The best career growth opportunities don’t always exist where you live

• Be clear about how your job contributes to the “greater good”

• Avoid task orientation

Measure Your Impact

Identify Your Next Opportunity

• Goal setting is critical, then measure• Avoid status quo: raise the bar• Include these metrics in your resume

• It can be vertical or lateral• THEN WORK FOR IT• Speak up and show initiative for your career

goals

Always Be Learning

Personal Fulfillment

• Is it money or fulfillment?• Find a job where you get both• Senior living is mission/margin balanced

Your Personal Brand is

Everywhere

Be in control

Remain in control of your personal brand.

LinkedIn is the king of personal brand and reputation.

Google is your first impression

You’ve been Googled!–Like it or not ;)

1 billion names are searched in

Google everyday

94%of people only look at the first page of Google results.

15%of people have at least on negative result on their first page.

1/4of people don’t have any positive content on their first page of results.

*Source brandyourself.com

Social Media why you can’t afford to fail

Denver math teacher tweets about her hot students and how she likes to smoke weed.

“I was talking to my Japanese real estate agent. I said ‘is there a school in this area.’ She said ‘not now, but just wait.’”

Personal Brand online management

Revamp social sites regularly making sure you are painted in a positive light.

Stay current and consistent by keeping your work history up to date to avoid discrepancies.

Show authenticity by joining relevant online social groups, show unique passions, and follow industry news.

Do this

Personal Brand online management

Don’t bash a current working relationship or any at all for that matter.

Don’t post anything unprofessional once you do it you are no longer in control of your fate. Privacy settings aren’t fool proof.

Don’t ignore a conversation and just listen to what others are saying about you. Be proactive with your response.

Don’t do this

“I make 50 cents for showing up and the other 50 cents is based on my performance.”–Steve Jobs

Innovation Counts

Innovative Brands you are one too

“Intelligence is the ability to

adapt to change.”–Stephen Hawking

Innovation

Innovation

Innovation

My challenge to you . . .

Find your blue marshmallow!