Igniting the Imagination of Many

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Igniting the Imagination of Many @lanceweiler www.lanceweiler.com

description

"Igniting the Imagination of Many" shares a number of design theories and practices that we are using at Reboot Stories to build immersive storytelling experiences. I'm opening the design process in an effort to share how we're building storyworlds that harness design, technology and collaboration. This work is released under a creative commons 3.0 sharealike non-commercial license. Please provide attribution to @lanceweiler www.lanceweiler.com and Reboot Stories. More on open design and social innovation... http://learndoshare.net More on building storyworlds http://buildingstoryworlds.com More on Scarcity & Abundance http://www.filmmakermagazine.com/news/2012/07/scarcity-and-abundance-in-the-digital-world/

Transcript of Igniting the Imagination of Many

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Igniting the Imagination of Many

@lanceweiler www.lanceweiler.com

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Start by considering behavior.

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How do animals search for food?

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How do humans search for information?

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Information foraging theoryis based on the analogy of an animal deciding what to eat, where it can be found, the best way to obtain it and how much “energy” the meal will provide.

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Applying Foraging Theory to how human’s search improves discovery and the usability of various user interfaces.

“Information Theory” by Peter Pirolli & Stuart Card 1999

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People following a path are constantly asking themselves 2 questions.

1. What can I expect to gain following this path?

2. What is the likely cost to reach my destination?

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VALUE

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STORYAS UTILITY

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VALUE@lanceweiler www.lanceweiler.com

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CARE

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EMOTIONALLYINVESTED

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VALUECARE

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FUN

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SOCIAL & PARTICIPATORY

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VALUECARE

FUN

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5 WHYS Why should I pay attention?

Why should I care?

Why should I share?

Why should I take the time?

Why should I return?

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Scarcity Abundance

Reward

OWNERSHIP SPREADABILITYCOLLECTA

BILITY

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Building Storyworlds the art, craft & biz of storytelling in 21C buildingstoryworlds.com

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ONLY140 books Scarcity

Each pagesays “set thisbook FREEplease re-tweet.” Abundance

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It’s not aboutperfection.

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An idea evolves & gains power with openness.

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A storyworld evolves & spreads whenpeople feel connected.

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Leave room in your design for

Participation &Experimentation

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By

Those formerly known as the Audience

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Emergent Narrative &Collaboration can be messy.

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OPEN

SHARED

FILTERED

CORE

Collaborative Layers

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The STORY LAYER

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Social Connected Personalized Pervasive

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Don't hold tight to your characters. When constructing a storyworld the themes that drive the story are often stronger. #sw21c

From “Building Storyworlds the art, craft & biz of storytelling in 21c”

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HYPER LOCAL

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GLOBAL

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Digital

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Physical

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Physical Digital

CONNECTED OBJECTS

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Physical Digital

SOCIAL OBJECTS

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1.5-GHz Allwinner A10 CPU, 512MB of RAM, 4GB of storage

raspberry pi

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10 Steps to igniting the imagination of many.

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Start with clear objectives.

What is the goal and why does it require everyone?

Encourage experimentation.

Fail fast and learn from it.

Set time constraints.

Break people into groups.

Bring everyone together for recaps and to set goals.

Make it tactile.

Reward often.

Have fun.@lanceweiler www.lanceweiler.com

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Igniting the Imagination of Many

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Always looking forcollaborators.

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For more infoRebootStories.comLearnDoShare.netWishfortheFuture.comRobotHeartStories.com

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