Post on 14-May-2015
John Foley, Jr.
Copyright 2011 Grow Socially, Inc.
Before I Begin …
@johnfoleyjr
#IGNITECT
Copyright 2011 Grow Socially, Inc.
John Foley, Jr.
• Grow Socially, Inc – Support Services• Online Marketing/Social Media• Plan, Manage, Execute and
Measure
• interlinkONE – Software (SaaS)• Enterprise Marketing Management
Software• Plan, build, manage, execute and
measure all marketing activities
15 Years Woot!
I love Mar(H)keting!
Copyright 2011 Grow Socially, Inc.
Accolades
• Jetsetter Status on FourSquare
• Mayor of Integrity Graphics
• Ranked #16 as a Top CMO on Twitter in 2010
• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50
Copyright 2011 Grow Socially, Inc.
Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Released: April 2011 -http://ilnk.me/lulubook
New Book
Copyright 2011 Grow Socially, Inc.
What’s on the Agenda?
• Marketing & Communications Today
• Print + Mobile
• Social Media Skills
• Getting Personal
MARKETING AND COMMUNICATIONS TODAY
Copyright 2011 Grow Socially, Inc.
Start on the Home Front
• “Kitchen Table Effect”
Copyright 2011 Grow Socially, Inc.
Online Communications
Your Website
Copyright 2011 Grow Socially, Inc.
Social Media Revolution
Copyright 2011 Grow Socially, Inc.
Hardware Revolution
Copyright 2011 Grow Socially, Inc.
App Revolution
“Your Personalized, Social Magazine”
Copyright 2011 Grow Socially, Inc.
Mobile Revolution
Direct Mail Invitation
Reply TextLanding Page
Inbound Calls
Multi-Channel Campaign
Prospects
Postcard
PURL / Response
PageQR Code
Flyer
Landing Page
July Seminar
Associates
Banner Ad
internetPrint Web
Invitation Email SMS/Text
Landing Page
Social Media
Mobile
Customers
Landing Page
Mobile Ad
Target Audience Data
Channel
Media
Response Mechanisms
Copyright 2011 Grow Socially, Inc.
Campaign Example
Web Site
E-Commerce
A
B
C
A
B
C A
B
C
D C B A A B C D
Boomers (35-55)
The 20 something’s 20-34Touch points to gather information and drive to website or shopping cart
Touch points to gather information and drive to website or shopping cart Seniors (55+)
Touch points to gather information and drive to website or shopping cart
Visitors who left.
Visitors who purchased.
Out
boun
d Em
ails
Dire
ct M
ail
Bann
er A
dsSo
cial
Med
ia
Soci
al M
edia
Bann
er A
dsD
irect
Mai
lO
utbo
und
Emai
ls
Drive back to website or
shopping card through medias
Multi-Channel, Data-Driven
Copyright 2011 Grow Socially, Inc.
Building the Database
Copyright 2011 Grow Socially, Inc.
Quick Takeaway
• Think Multi-Channel• Think integrated• Build your database• Measure
Copyright 2011 Grow Socially, Inc.
Reaching your audience today and tomorrow
• Mobile Marketing• Social Media• Personalization
PRINT + MOBILE
Copyright 2011 Grow Socially, Inc.
First… Why Mobile?
Copyright 2011 Grow Socially, Inc.
How Can Mobile Be Integrated
• QR Codes• SMS/Text Messaging• Digital Watermarks• Augmented Reality• Payments
Copyright 2011 Grow Socially, Inc.
Print + Mobile
• QR Codes
QR Code Resources• QRConnect.com• QReateandTrack.com
Copyright 2011 Grow Socially, Inc.
QR = “Quick Response”
Copyright 2011 Grow Socially, Inc.
What the QR Code Contains
Copyright 2011 Grow Socially, Inc.
What You Need to Scan
Copyright 2011 Grow Socially, Inc.
Applications to Scan
Copyright 2011 Grow Socially, Inc.
Tip: Mobilize Your Content!
Copyright 2011 Grow Socially, Inc.
QR Codes on Signs
Copyright 2011 Grow Socially, Inc.
QR Codes on Posters
Copyright 2011 Grow Socially, Inc.
Copyright 2011 Grow Socially, Inc.
QR Codes on Mailers
Copyright 2011 Grow Socially, Inc.
Measuring QR Codes
Copyright 2011 Grow Socially, Inc.
Other Barcode Formats
Copyright 2011 Grow Socially, Inc.
Digital Watermarks
Copyright 2011 Grow Socially, Inc.
Augmented Reality
• Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics.
Copyright 2011 Grow Socially, Inc.
Augmented Reality
Image Source: http://www.jeffreydonenfeld.com
Copyright 2011 Grow Socially, Inc.
SMS/Text Outbound
• 6.1 trillion messages sent in 2010!• News Alerts• Product Info• Contests• Deals• More
Copyright 2011 Grow Socially, Inc.
SMS/Text - Inbound
Copyright 2011 Grow Socially, Inc.
Mobile Payments
• Near Field Communications (NFC)
• Square (from Twitter co-founder)
Copyright 2011 Grow Socially, Inc.
Takeaways
• Target Audience• Multi-channel Strategy• Integrate• Test• Measure
SOCIAL SKILLS: STRATEGY AND PLANNING
Copyright 2011 Grow Socially, Inc.
Social Media Marketing Plan
• Describe Business and Its Goals
• Know Your Audience• Value Prop / Keywords• Humanize Your Brand• Content Resource &
Distribution Strategy • Measure Your Success
Strategy Before Tactics!
Copyright 2011 Grow Socially, Inc.
Know Your Audience
• Who Are They?
• Where Are They Cyclically?
• How Do They Use Social Networks?
Copyright 2011 Grow Socially, Inc.
The One Thing
Apple = Innovation Disney = Magic
Copyright 2011 Grow Socially, Inc.
Content Resource Library Visit Resources Daily
Pull Content Make Links Measurable Push Content Out
Content Distribution
Content A
Content B
Content C
$
Optimize / Social FriendlyBlogs
eNewsletter Sign-UpsWhite Papers
Landing PagesOffersEmailsPolls
Get Noticed
Engageand
Nurture
Inquiries
Engageand
Nurture
Integrated Multi-Channel MarketingAction – Publish – Engage – Converse – Share
Social Media Blogging Analytics Content Mgmt SEO
Start with MKTG Plan
Product?Service?Asset?
Qualified Leads
Sales
Copyright 2011 Grow Socially, Inc.
How to Measure Success?
►Site Traffic►Downloads►Subscribers►Blog Comments►Questions►Shared Links►Re-Tweets►Followers►Who is talking about you and how?
Copyright 2011 Grow Socially, Inc.
Get Business Results
►Empower Sales Reps
►Share Case Studies
►Answer Questions►Send Requested
Information.. NOW!►Follow Up►Connect & Engage
Copyright 2011 Grow Socially, Inc.
Tools for Measuring Effectiveness
• Link Shorteners• iLink.Me• TinyURL.com
• Google Analytics• Website
• Insights• LinkedIn, Facebook, Twitter, YouTube
Copyright 2011 Grow Socially, Inc.
Social Media Listening Tools
Copyright 2011 Grow Socially, Inc.
Takeaways
• Target Audience• Multi-channel Strategy• Integrate• Test• Measure
GETTING PERSONAL
Copyright 2011 Grow Socially, Inc.
It Starts With The Data
Name Interest Status $$ Spent Yearly
John Smith Food Silver 5K
Michelle Jones Card Games Gold 20K
Frank Stafford Shows Platinum 50K
Copyright 2011 Grow Socially, Inc.
Identify Areas of Personalization
Relevant Content that Appeals to Them
Images based on InterestPersonalized URL
Membership Level
Personalized Messaging
This customer: Loves the races … Thinks the food is expensive…
Is a Silver member
Copyright 2011 Grow Socially, Inc.
TakeawaysBe Relevant
• Relevancy in Content• Relevancy in Contact• Relevancy in Channel• Relevancy in Time
Copyright 2011 Grow Socially, Inc.
Final Takeaway!
• Plan• Manage• Execute• Measure
Copyright 2011 Grow Socially, Inc.
THANK YOU!Q & A / Contact Me!
http://ilink.me/JR