Ignite Your Growth for Printers by interlinkONE's and Grow Socially's John Foley, Jr.
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Transcript of Ignite Your Growth for Printers by interlinkONE's and Grow Socially's John Foley, Jr.
![Page 1: Ignite Your Growth for Printers by interlinkONE's and Grow Socially's John Foley, Jr.](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554cee4b4c9051b6e8b4839/html5/thumbnails/1.jpg)
John Foley, Jr.
![Page 2: Ignite Your Growth for Printers by interlinkONE's and Grow Socially's John Foley, Jr.](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554cee4b4c9051b6e8b4839/html5/thumbnails/2.jpg)
Copyright 2011 Grow Socially, Inc.
Before I Begin …
@johnfoleyjr
#IGNITECT
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Copyright 2011 Grow Socially, Inc.
John Foley, Jr.
• Grow Socially, Inc – Support Services• Online Marketing/Social Media• Plan, Manage, Execute and
Measure
• interlinkONE – Software (SaaS)• Enterprise Marketing Management
Software• Plan, build, manage, execute and
measure all marketing activities
15 Years Woot!
I love Mar(H)keting!
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Copyright 2011 Grow Socially, Inc.
Accolades
• Jetsetter Status on FourSquare
• Mayor of Integrity Graphics
• Ranked #16 as a Top CMO on Twitter in 2010
• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50
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Copyright 2011 Grow Socially, Inc.
Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Released: April 2011 -http://ilnk.me/lulubook
New Book
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Copyright 2011 Grow Socially, Inc.
What’s on the Agenda?
• Marketing & Communications Today
• Print + Mobile
• Social Media Skills
• Getting Personal
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MARKETING AND COMMUNICATIONS TODAY
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Copyright 2011 Grow Socially, Inc.
Start on the Home Front
• “Kitchen Table Effect”
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Copyright 2011 Grow Socially, Inc.
Online Communications
Your Website
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Copyright 2011 Grow Socially, Inc.
Social Media Revolution
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Copyright 2011 Grow Socially, Inc.
Hardware Revolution
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Copyright 2011 Grow Socially, Inc.
App Revolution
“Your Personalized, Social Magazine”
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Copyright 2011 Grow Socially, Inc.
Mobile Revolution
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Direct Mail Invitation
Reply TextLanding Page
Inbound Calls
Multi-Channel Campaign
Prospects
Postcard
PURL / Response
PageQR Code
Flyer
Landing Page
July Seminar
Associates
Banner Ad
internetPrint Web
Invitation Email SMS/Text
Landing Page
Social Media
Mobile
Customers
Landing Page
Mobile Ad
Target Audience Data
Channel
Media
Response Mechanisms
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Copyright 2011 Grow Socially, Inc.
Campaign Example
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Web Site
E-Commerce
A
B
C
A
B
C A
B
C
D C B A A B C D
Boomers (35-55)
The 20 something’s 20-34Touch points to gather information and drive to website or shopping cart
Touch points to gather information and drive to website or shopping cart Seniors (55+)
Touch points to gather information and drive to website or shopping cart
Visitors who left.
Visitors who purchased.
Out
boun
d Em
ails
Dire
ct M
ail
Bann
er A
dsSo
cial
Med
ia
Soci
al M
edia
Bann
er A
dsD
irect
Mai
lO
utbo
und
Emai
ls
Drive back to website or
shopping card through medias
Multi-Channel, Data-Driven
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Copyright 2011 Grow Socially, Inc.
Building the Database
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Copyright 2011 Grow Socially, Inc.
Quick Takeaway
• Think Multi-Channel• Think integrated• Build your database• Measure
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Copyright 2011 Grow Socially, Inc.
Reaching your audience today and tomorrow
• Mobile Marketing• Social Media• Personalization
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PRINT + MOBILE
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Copyright 2011 Grow Socially, Inc.
First… Why Mobile?
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Copyright 2011 Grow Socially, Inc.
How Can Mobile Be Integrated
• QR Codes• SMS/Text Messaging• Digital Watermarks• Augmented Reality• Payments
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Copyright 2011 Grow Socially, Inc.
Print + Mobile
• QR Codes
QR Code Resources• QRConnect.com• QReateandTrack.com
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Copyright 2011 Grow Socially, Inc.
QR = “Quick Response”
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Copyright 2011 Grow Socially, Inc.
What the QR Code Contains
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Copyright 2011 Grow Socially, Inc.
What You Need to Scan
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Copyright 2011 Grow Socially, Inc.
Applications to Scan
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Copyright 2011 Grow Socially, Inc.
Tip: Mobilize Your Content!
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Copyright 2011 Grow Socially, Inc.
QR Codes on Signs
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Copyright 2011 Grow Socially, Inc.
QR Codes on Posters
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Copyright 2011 Grow Socially, Inc.
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Copyright 2011 Grow Socially, Inc.
QR Codes on Mailers
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Copyright 2011 Grow Socially, Inc.
Measuring QR Codes
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Copyright 2011 Grow Socially, Inc.
Other Barcode Formats
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Copyright 2011 Grow Socially, Inc.
Digital Watermarks
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Copyright 2011 Grow Socially, Inc.
Augmented Reality
• Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics.
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Copyright 2011 Grow Socially, Inc.
Augmented Reality
Image Source: http://www.jeffreydonenfeld.com
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Copyright 2011 Grow Socially, Inc.
SMS/Text Outbound
• 6.1 trillion messages sent in 2010!• News Alerts• Product Info• Contests• Deals• More
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Copyright 2011 Grow Socially, Inc.
SMS/Text - Inbound
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Copyright 2011 Grow Socially, Inc.
Mobile Payments
• Near Field Communications (NFC)
• Square (from Twitter co-founder)
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Copyright 2011 Grow Socially, Inc.
Takeaways
• Target Audience• Multi-channel Strategy• Integrate• Test• Measure
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SOCIAL SKILLS: STRATEGY AND PLANNING
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Copyright 2011 Grow Socially, Inc.
Social Media Marketing Plan
• Describe Business and Its Goals
• Know Your Audience• Value Prop / Keywords• Humanize Your Brand• Content Resource &
Distribution Strategy • Measure Your Success
Strategy Before Tactics!
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Copyright 2011 Grow Socially, Inc.
Know Your Audience
• Who Are They?
• Where Are They Cyclically?
• How Do They Use Social Networks?
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Copyright 2011 Grow Socially, Inc.
The One Thing
Apple = Innovation Disney = Magic
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Copyright 2011 Grow Socially, Inc.
Content Resource Library Visit Resources Daily
Pull Content Make Links Measurable Push Content Out
Content Distribution
Content A
Content B
Content C
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$
Optimize / Social FriendlyBlogs
eNewsletter Sign-UpsWhite Papers
Landing PagesOffersEmailsPolls
Get Noticed
Engageand
Nurture
Inquiries
Engageand
Nurture
Integrated Multi-Channel MarketingAction – Publish – Engage – Converse – Share
Social Media Blogging Analytics Content Mgmt SEO
Start with MKTG Plan
Product?Service?Asset?
Qualified Leads
Sales
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Copyright 2011 Grow Socially, Inc.
How to Measure Success?
►Site Traffic►Downloads►Subscribers►Blog Comments►Questions►Shared Links►Re-Tweets►Followers►Who is talking about you and how?
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Copyright 2011 Grow Socially, Inc.
Get Business Results
►Empower Sales Reps
►Share Case Studies
►Answer Questions►Send Requested
Information.. NOW!►Follow Up►Connect & Engage
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Copyright 2011 Grow Socially, Inc.
Tools for Measuring Effectiveness
• Link Shorteners• iLink.Me• TinyURL.com
• Google Analytics• Website
• Insights• LinkedIn, Facebook, Twitter, YouTube
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Copyright 2011 Grow Socially, Inc.
Social Media Listening Tools
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Copyright 2011 Grow Socially, Inc.
Takeaways
• Target Audience• Multi-channel Strategy• Integrate• Test• Measure
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GETTING PERSONAL
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Copyright 2011 Grow Socially, Inc.
It Starts With The Data
Name Interest Status $$ Spent Yearly
John Smith Food Silver 5K
Michelle Jones Card Games Gold 20K
Frank Stafford Shows Platinum 50K
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Copyright 2011 Grow Socially, Inc.
Identify Areas of Personalization
Relevant Content that Appeals to Them
Images based on InterestPersonalized URL
Membership Level
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Personalized Messaging
This customer: Loves the races … Thinks the food is expensive…
Is a Silver member
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Copyright 2011 Grow Socially, Inc.
TakeawaysBe Relevant
• Relevancy in Content• Relevancy in Contact• Relevancy in Channel• Relevancy in Time
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Copyright 2011 Grow Socially, Inc.
Final Takeaway!
• Plan• Manage• Execute• Measure
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Copyright 2011 Grow Socially, Inc.
THANK YOU!Q & A / Contact Me!
http://ilink.me/JR