IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director,...

Creating a Content Strategy for Social Media

Adtech 2012Kelvin Newman – Director of Strategy

SiteVisibility @kelvinnewman

Friday, 28 September 2012

Who am I, though?

• Director of Strategy at SiteVisibility– Natural Search, PPC, Social Media & AnalyGcs Agency

– Organiser of BrightonSEO Conference– Host of UK most popular internet markeGng podcast

–My twiNer is twiNer.com/kelvinnewman

But who are you?

• In few sentences–Who you are?–Who you work for?–What does you job entail?– Do you have a content strategy for your social media campaign?

A Process For Content Marketing

Ed.ward

Tribes

kenjonbro

Engaging Content

Marketing

Evaluation

BrightonSEO Salary Survey

Tribes

kenjonbro

Engaging Content

Marketing

Evaluation

Group Exercise ctd

• Choose a well known company your all familiar with.– As a group you are going to create a THEME content strategy that you can present back to the room in a short 2 or 3 minute presentaGon.

Group Exercise ctd

–Who are their main Tribe you want to target with content?

–What about their business is a Hook to this tribe?–What Enganging Content can embody this Hook and appeal to this Tribe? What Mediums? What Headlines? When will it be released Etc.

– How will you Market this Content?– And How will you evaluate it?

How am I supposed to Remember This?

• The slides are already available on hNp://www.slideshare.net/kelvinnewman• We’re also releasing a series of video podcasts covering exactly these processes at hNp://www.sitevisibility.com

IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director,...

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