IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director,...
-
Upload
theidmmarketing -
Category
Documents
-
view
481 -
download
0
description
Transcript of IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director,...
Creating a Content Strategy for Social Media
Adtech 2012Kelvin Newman – Director of Strategy
SiteVisibility @kelvinnewman
Friday, 28 September 2012
Who am I, though?
• Director of Strategy at SiteVisibility– Natural Search, PPC, Social Media & AnalyGcs Agency
– Organiser of BrightonSEO Conference– Host of UK most popular internet markeGng podcast
–My twiNer is twiNer.com/kelvinnewman
Friday, 28 September 2012
But who are you?
• In few sentences–Who you are?–Who you work for?–What does you job entail?– Do you have a content strategy for your social media campaign?
Friday, 28 September 2012
A Process For Content Marketing
Friday, 28 September 2012
THEME
Ed.ward
Friday, 28 September 2012
Hook
iPeat
Friday, 28 September 2012
Engaging Content
Friday, 28 September 2012
Marketing
Friday, 28 September 2012
Evaluation
Friday, 28 September 2012
BrightonSEO Salary Survey
Friday, 28 September 2012
Hook
iPeat
Friday, 28 September 2012
Engaging Content
Friday, 28 September 2012
Marketing
Friday, 28 September 2012
Evaluation
Friday, 28 September 2012
Group Exercise ctd
• Choose a well known company your all familiar with.– As a group you are going to create a THEME content strategy that you can present back to the room in a short 2 or 3 minute presentaGon.
Friday, 28 September 2012
Group Exercise ctd
–Who are their main Tribe you want to target with content?
–What about their business is a Hook to this tribe?–What Enganging Content can embody this Hook and appeal to this Tribe? What Mediums? What Headlines? When will it be released Etc.
– How will you Market this Content?– And How will you evaluate it?
Friday, 28 September 2012
How am I supposed to Remember This?
• The slides are already available on hNp://www.slideshare.net/kelvinnewman• We’re also releasing a series of video podcasts covering exactly these processes at hNp://www.sitevisibility.com
Friday, 28 September 2012