Post on 17-Jul-2020
IDEO 2005
© IDEO 2008
Hello
IDEO 2005
© IDEO 2008
1
hcd process
IDEO 2005
© IDEO 2008
desireability 1st
IDEO 2005
© IDEO 2008
observe
• Observe • Note • Experience • Interview • Collect Visuals
IDEO 2005
© IDEO 2008
LEARN MAKE
CONCRETE
ABSTRACT
hcd process
IDEO 2005
© IDEO 2008
share stories
What did we see and hear? What stood out? How did you feel about it? What does it mean? What surprised you? What was important?
WATCHES TV EIGHT HOURS A DAY
HAS NEVER MISSED AN EPISODE OF LOST
TV SEEMS TO BE THE FOCAL POINT OF HER KITCHEN
“I DON’T WANT MY KIDS TO WATCH TOO MUCH TV. IT’S BAD FOR THEM”
IDEO 2005
© IDEO 2008
synthesis
IDEO 2005
© IDEO 2008
brainstorm
IDEO 2005
© IDEO 2008
prototype
IDEO 2005
© IDEO 2008
LEARN MAKE
CONCRETE
ABSTRACT
hcd process
IDEO 2005
© IDEO 2008
1. share stories
What did we see and hear? What stood out? How did you feel about it? What does it mean? What surprised you? What was important?
WATCHES TV EIGHT HOURS A DAY
HAS NEVER MISSED AN EPISODE OF LOST
TV SEEMS TO BE THE FOCAL POINT OF HER KITCHEN
“I DON’T WANT MY KIDS TO WATCH TOO MUCH TV. IT’S BAD FOR THEM”
IDEO 2005
© IDEO 2008
2. HMW? Design Challenge
IDEO 2005
© IDEO 2008
3. Performance Ethnography
IDEO 2005
© IDEO 2008
4. BodyStorm
IDEO 2005
© IDEO 2008
bodystorm
• Be spontaneous together
• Accept what happens (offers)
• Build on other’s offers
• Explore “what if?”- physically
• Try it out again, switch it up
• Consider real people and situations
IDEO 2005
© IDEO 2008
For Thursday, Jan 14th, 2010
IDEO 2005
© IDEO 2008
Storyboard Informance
storyboard
• Figure out what works
• Create a story board
• Create props
• Rehearse & Review • Use hats, character aids
IDEO 2005
© IDEO 2008
informance
• Focus on the essentials
• Make it short, but rich, 2x60”
• Two moments in time
• Face your audience
• Use volume - throw your voice
• Be real - lose the superfluous gags