I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA

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Originally presented at SXSW 2012, Chloe Gottlieb - R/GA's SVP, Executive Creative Director, Interaction Design - looks closely at how to create deeper, more balanced value exchange between consumers and brands, including strategies to uncover what your brand has to offer and what your most valuable customers can give in return.

Transcript of I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA

WELCOME TO THE EXCHANGE ECONOMY

THERE’S VALUE IN ALL LEVELS OF EXCHANGE

TARGET TYPES OF BEHAVIORS WHEN BUILDING RELATIONSHIPS

CREATE BEHAVIORAL OPTIMIZATION LOOPS

BUILD SMALL, MEANINGFUL INTERACTIONS OVER TIME

TEST. LEARN . OPTIMIZE.

I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA

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Transcript of I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA

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