What is PR?

“…a strategic communication process that builds mutually beneficial relationships

between organizations and their publics.”*

*Public Relations Society of Americahttp://www.prsa.org/AboutPRSA/PublicRelationsDefined

= AWARENESS

5%

37.5

7.5

AWARENESS ≠ OUTCOMES

So What?!

Business goals

Focused strategies

4 key components

The Right Message

The Right Audience

The Right Time

The Right Channel

Validate

Think differently

THINK | DIFFERENT[LY]

http://thinkdifferently.calyndon@thinkdifferently.ca647.773.2677@THINK_Lyndon