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I have an MVP. Now What? An introduction to lean PR [including Video]
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What is PR?
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date post
14-Sep-2014 -
Category
Business
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1.103 -
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description
The tried and tested PR 'awareness' programme doesn't work for startups. Here I explain why, and how entrepreneurs can create focused campaigns that deliver tangible results to their business. I've included a video at the end of the deck of a presentation I gave on this topic.
Transcript of I have an MVP. Now What? An introduction to lean PR [including Video]
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What is PR?
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“…a strategic communication process that builds mutually beneficial relationships
between organizations and their publics.”*
*Public Relations Society of Americahttp://www.prsa.org/AboutPRSA/PublicRelationsDefined
Lyndon Johnson
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= AWARENESS
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5%
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37.5
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7.5
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AWARENESS ≠ OUTCOMES
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So What?!
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Business goals
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Focused strategies
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4 key components
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The Right Message
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The Right Audience
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The Right Time
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The Right Channel
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Validate
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Think differently
