I have an MVP. Now What? An introduction to lean PR [including Video]

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What is PR?
  • date post

    14-Sep-2014
  • Category

    Business

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    1.103
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description

The tried and tested PR 'awareness' programme doesn't work for startups. Here I explain why, and how entrepreneurs can create focused campaigns that deliver tangible results to their business. I've included a video at the end of the deck of a presentation I gave on this topic.

Transcript of I have an MVP. Now What? An introduction to lean PR [including Video]

Page 1: I have an MVP. Now What?  An introduction to lean PR [including Video]

What is PR?

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“…a strategic communication process that builds mutually beneficial relationships

between organizations and their publics.”*

*Public Relations Society of Americahttp://www.prsa.org/AboutPRSA/PublicRelationsDefined

Lyndon Johnson
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= AWARENESS

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5%

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37.5

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7.5

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AWARENESS ≠ OUTCOMES

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So What?!

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Business goals

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Focused strategies

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4 key components

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The Right Message

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The Right Audience

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The Right Time

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The Right Channel

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Validate

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Think differently

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THINK | DIFFERENT[LY]

http://[email protected]@THINK_Lyndon