Post on 11-Jul-2015
A Study on Hybrid Cars:Environmental Effects and Consumer
Habits
Presentation for:ASSOC. PROF. DR. ROSIDAH MUSA
Presentation by:ALYANI NAZIRAH GHAZALI
2012404652
MKT 756
CONTENTS
Introduction
Purpose of the Study
Hybrid Cars
Environmental Effects
Consumer Behavior
Methodology
Result
Issue
Conclusion
Recommendation
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Introduction1
Revealed whatconsumers look for in their
hybrid cars
Hybrid vehicle technology and its integration into
society
Purpose of the Study2
To investigate the overall effects on the environment due to hybrid cars when compared to
their competition. By comparing their manufacturing processes, their function in modern society, and consumer behavior towards
them, we gained a better understanding of hybrid vehicles and their effect on the environment.
To reveal what consumers who recently bought cars, both hybrids and non hybrids, look for in their cars‐
Hybrid Cars3
Vehicles that utilize multiple forms of fuel to power their engines
Definition
Environmental Effects4
A large portion of the probable ecological harm has been associated with the change in the atmosphere of our planet and how the change in climate is affected by what modern
day society currently considers standard activity
Humans are constantly adding harmful gases,commonly known as greenhouse gases
Consumer Behavior 5
Reasons to purchase a new vehicle
Motivation Desire something more updated
Comfort Safety Features
High Mileage Modern Technology
Latestmachinery and
features
Sleek appearance Airbags
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Characteristics of Hybrid Car Owner
Tend to have much higher levels of education
Much higher household incomes
The average age of a hybrid buyer is
fifty four while the ‐average traditional car
buyer is age fifty.
Tend to be proud advocates of their vehicles
Environmentally friendly
Give more affirmative suggestions
78% more creative than thecommon population
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Methodology6
Secondary data Interviews
Many articles and online
sourcesFocus groups
Result7
Issue8
Whether hybrids meet the expectations for
environmental benefits suggested by many
people
Conclusion9
People that buy cars need to know what they want in a car, choose the right car, and be aware
of the investment that they are entering into
Car manufacturers and dealerships need to understand the consumer needs and habits
before trying to sell hybrids
Most consumers probably do not take the time to actually do out the calculations to see if a hybrid
will save them money, but money is something that they do think about a lot when considering buying
a hybrid
Recommendation10
Industry needs to find cleaner and more efficient way of producing lightweight materials such as aluminum
and carbon fiber, which is used in the car bodies.
Industry needs to be able to produce hybrids with the same or lower levels of emissions and energy consumption as conventional cars.
Engineers need to develop more effective electric engines with a greater speed range.
Hybrids need to be comparable to conventional cars pricewise and performance for consumers to start purchasing them in a larger scale.
THANK YOU