Post on 17-Aug-2015
Titan Skinn
BRAND EXTENSIONBY HUFRIYA DUDHMAL-PGP30196
TITAN COMPANY LTD
PART OF PRESTIGIOUS TATA GROUP
OWNER OF TWO MOST TRUSTED BRANDS IN INDIA
INDIA’S LARGEST SPECIALTY RETAILER : REVENUE OVER $1.5 BILLION, 1000+ EXCLUSIVE OUTLETS, 175 TOWNS, 12MN ACTIVE CUSTOMERS
ABOUT TITAN
BRANDSPRODUCT CATEGORIES
CO
ST
OM
ER
SE
GM
EN
TS
Titan entered the fragrances market with Titan Skinn
TITAN COMPANY-
THE JOURNEY
TITAN SKINN
FRAGRANCES MARKET
TOP PLAYERS
MARKET
STATISTICS
Market Size-fragrances : 2000CR APPROX
Market Share- Titan Skinn: <0.5 %
FRAGRANCES99.5%
SKINN’S GOAL 20205%
TITAN SKINN<0.5%
Growth Of Fragrance Category (3yrs): 25-30 % CAGR
MARKET
STATISTICS
Growth Of Titan Skinn( Oct 2013- Jan
2015): 0%- OVER 1 LAKH BOTTLES