Post on 28-Nov-2014
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Copyright © 2012, Incitez Pte. Ltd.
How To: Increase & KeepFacebook Fans
by Rocky Fu, Jan 2012
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Place a text link on your website to your Page
Test “where” you put it
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Use a Page Badge
fb.com/badges/page.php
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TryLike Box
http://bit.ly/rMnG95
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Add Facebook comment box to your website
http://bit.ly/srxIVp
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Implement the “Like” and “Send” Button
http://bit.ly/rPicXf
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Integrate “Live Stream” Widget into your event campaign
http://bit.ly/tDReY8
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Invite your email subscribers to “Like” your
Facebook Page
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Better yet, create a template and share with the whole company
Include a Page link in your
Email signature
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Use “Fan Gate” to provide exclusive content for fans only
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Make a compelling landing pageUpdate Facebook Page setting “Manage Permissions” -
“Default Landing tab”
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Invite fans to tag your Facebook Page in the same way they tag their friends
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Update your Page with
quality contenttips, photos, videos...
Be a resource hub
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Solve fans’ problemsand response quickly
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Engage and interact with your fans
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Announce your Facebook Page
internally, and invite employees to
become a fan and “SHARE”. “Share” link is located on
the left bottom column of your Page.
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Ask fans to “Like” or “Share”
your posts
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Drive Facebook users to your Page with Facebook Ads
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Ask Facebook Users to “Like” you
in the adUpdate your ads often
Utilize the “Face” and “Color contrast” power
to get attention
Target users whose friends are connected to your
Page
Conduct demographic analysis
of your targeted
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Make it easy to enter
Run a contest: drive more fans and encourage them to SHARE
Make it easy to share
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Link to Twitter
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Send Facebook Link via SMS
Use a shortened URL like bit.ly to test your fan acquisition cost on SMS
(you should do this in all media that cost you)
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Use @yourfacebookpage in your personal profile update, friends’ walls, and other Pages
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Invite for connection on Facebook via off-line
channels...
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ReceiptsIn-store signs
Product packagingBrochureCouponMenu
Outdoor media...
(be creative :)
Put up your Facebook Page link everywhere
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Test one or several recommendations to find
out what work best for you; and,...Rocky Fu
Director, Digital StrategiesINCITEZ
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Follow us on Facebook for more
fb.incitez.com
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Before we end this, remember...
you are building a communityNOT just a fancy number to show off
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Join mailing list for timely update
http://bit.ly/ruw6La