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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
How To Use Social Media to Connect with Your Community, Build Relationships, and Win Deals
DJ WaldowDigital Marketing Evangelist at MarketoDecember 18, 2013
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
DJ WaldowDigital Marketing Evangelist
Marketo@djwaldow
Yes.
Social mediais hot.
Over half of Americans have a profile on a social networking site
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10
[Audience Poll]
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11
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My MOM is on Facebook.
1/3 of status updaters post updates using the services website nearly every day.
55% of cell phone owners
say that their phone is a
smartphone.
What is social media?
Nope.
Those are just social media tools.
Nope.
Social
Social. Yes.
But none of those are social media.
Social. Yes.
Media
Media. Yes.
But none of those are social media.
Media. Yes.
Social Media
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Does anyone know … ?
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Building relationships through social media is like making a mojito
It’s not the job for a
novice.
Instead, it takes a trained professional …and time… and patience.
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So …
where to start?
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The
SECRETto building relationships through social media
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But what does an
online smilelook like?
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No really … what does an
online smilelook like?
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What ARE the (awesome) contents?
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Immediate response
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Humor / Human
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Helpful Selling
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More Helpful Selling + Humor / Human
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Marketo umbrellas lighting the way !
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Just this morning …
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5,507,089 impressions13,198 clicks844,714 people reached
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Gary Vaynerchuck
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42 seconds later …
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42 seconds later …
RIGHT H
OOK
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The Secret Sauce
“The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.”
-Gary Vaynerchuck in Jab, Jab, Jab, RIGHT HOOK
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marketo.com/cheat-sheets/online-community/
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marketo.com/definitive-guides/social-marketing/
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QUESTIONS?