How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals
-
Upload
marketo -
Category
Technology
-
view
6.816 -
download
1
Transcript of How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals
Type your answer in the chat!
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
How To Use Social Media to Connect with Your Community, Build Relationships, and Win Deals
DJ WaldowDigital Marketing Evangelist at MarketoDecember 18, 2013
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
DJ WaldowDigital Marketing Evangelist
Marketo@djwaldow
Yes.
Social mediais hot.
Over half of Americans have a profile on a social networking site
Page 10© 2013 Marketo, Inc. Marketo Proprietary and Confidential
10
[Audience Poll]
Page 11© 2013 Marketo, Inc. Marketo Proprietary and Confidential
11
Page 12© 2013 Marketo, Inc. Marketo Proprietary and Confidential
My MOM is on Facebook.
1/3 of status updaters post updates using the services website nearly every day.
55% of cell phone owners
say that their phone is a
smartphone.
What is social media?
Nope.
Those are just social media tools.
Nope.
Social
Social. Yes.
But none of those are social media.
Social. Yes.
Media
Media. Yes.
But none of those are social media.
Media. Yes.
Social Media
Page 48© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 49© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Does anyone know … ?
Page 50© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 51© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 52© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 53© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 54© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 55© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Building relationships through social media is like making a mojito
It’s not the job for a
novice.
Instead, it takes a trained professional …and time… and patience.
Page 59© 2013 Marketo, Inc. Marketo Proprietary and Confidential
So …
where to start?
Page 60© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The
SECRETto building relationships through social media
Page 61© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 62© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 63© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 64© 2013 Marketo, Inc. Marketo Proprietary and Confidential
But what does an
online smilelook like?
Page 65© 2013 Marketo, Inc. Marketo Proprietary and Confidential
No really … what does an
online smilelook like?
Page 66© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 67© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 68© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 69© 2013 Marketo, Inc. Marketo Proprietary and Confidential
What ARE the (awesome) contents?
Page 70© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 71© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 72© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 73© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 74© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Immediate response
Page 75© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Humor / Human
Page 76© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Helpful Selling
Page 77© 2013 Marketo, Inc. Marketo Proprietary and Confidential
More Helpful Selling + Humor / Human
Page 78© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 79© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 80© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 81© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Marketo umbrellas lighting the way !
Page 82© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 83© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 84© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 85© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 87© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Just this morning …
Page 88© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 89© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 90© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 91© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 92© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 93© 2013 Marketo, Inc. Marketo Proprietary and Confidential
5,507,089 impressions13,198 clicks844,714 people reached
Page 95© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 96© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 97© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 98© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 99© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Gary Vaynerchuck
Page 103© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 104© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 105© 2013 Marketo, Inc. Marketo Proprietary and Confidential
42 seconds later …
Page 106© 2013 Marketo, Inc. Marketo Proprietary and Confidential
42 seconds later …
RIGHT H
OOK
Page 107© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 108© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The Secret Sauce
“The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.”
-Gary Vaynerchuck in Jab, Jab, Jab, RIGHT HOOK
Page 110© 2013 Marketo, Inc. Marketo Proprietary and Confidential
marketo.com/cheat-sheets/online-community/
Page 111© 2013 Marketo, Inc. Marketo Proprietary and Confidential
marketo.com/definitive-guides/social-marketing/
Page 112© 2013 Marketo, Inc. Marketo Proprietary and Confidential
QUESTIONS?