Post on 17-Aug-2015
Capture and Share the World's Moments
What is Instagram?
● A fast, beautiful and fun way to share your life with friends and family.
● Can be downloaded free [ Apple itune stores, Android, Windows]
● With its 30 million users & over 200 million uploads, Instagram is the fastest social media platform to achieve success in less time
When?
➔ Founded in 2010 by stanford graduates, Kevin Systrom & Mike Krieger.
➔ Launched in October 2010 with gaining more than 100 million active users till April 2012.
Functions & Features
➔ Includes free, unlimited access to social network with plenty of fun play photos.
➔ User profile - Choose own username & 150 characters Bio
➔ 17 custom photo filters
➔ Compatibility :- Facebook,Twitter,Tumblr & Flickr
Interface : Easy to navigate ,unlimited photo upload, no caption limit, no rule about how many times to comment or like.
Privacy : Private profile options which lets you control who sees your profile, Report any spam
Key facts:
Visual facts
Why it is important?
45.6% of Instagram users are more likely to remember a great brand on Instagram over their television commercial.
- FlashsStock Consumer Survey 2014
47% of Instagram users rank Instagram in their top 10 channels to discover new products.
- FlashsStock Consumer Survey 2014
FIRST STEP
Creating your account
Why this 3 things are important?
Iconic as it should represent your organization as Logo does.
People start remembering your profile picture when
suffering through their newsfeed.
Profile Picture
A Bio
200 characters 1.Why your instagram page worth following? 2.What you offer as a service or a product?
Enhance your bio by encouraging users to share content related to your brand by hashtag.
Website
Drive your users down to the path where they can purchase.
URL directs users to more friendly site.
SECOND STEP
Marketing Effectively● Brand centric content Showcase what they have to offer.● Reactive Storytelling Meme or pop based storytelling● Behind the scenes Content Show transparency & an inside look (authentic)● Inspirational & motivational quotes Driving emotions (likes,comment)
Taking your Instagram to next level
● User generated Contests To overreach the brand● Use hashtags Broadens the reach but relevant to content● Have call to action on images Rather than on text, should be on image(driving interactions)
Instagram Funda
Strive to create your own path and use Instagram to visually engage and connect with your audience.
Tools for Instagram:
1. Crowdfire2. Takeoff3. Simply Measured4. Tagboard
Features:
1. Following Activity2. Reach out to right audience at right time3. Copy followers4. Whitelist & blacklist a user
Features:
1. An integrated app of Crowdfire2. Schedule the Instagram’s Post3. Suggest’s best time to post4. Suggest’s Viral hashtags related to post & caption
Features:
1. Social data access2. Set your social media strategy3. Optimize your tactics4. Analytics and reports
Features:
1. Real-timing hashtag tracking2. Viral hashtag display3. Complete guide of hashtag’s w.r.t sectors4. Easy analytics & reports
CASE STUDY
Red Bull: Instagram Your Inspiration
Red Bull: Instagram your Inspiration
Red Bull famed for its
Originality &
Creativity of its
marketing campaign.
Red Bull launched an Instagram campaign
“ Instagram Your
Inspiration” which was collaborative & visually led campaign
They kickstarted their campaign asking the audiences to submit colourful content that inspired them using one of the three hashtags below:
To boost the campaign, they involved highly influential photographers to create their colourful content.
Red Bull1. The campaign had over 3,000 submission2. They used these submission photographs as billboards all over the
various cities.3. #InstagramYourInspiration reached over 16 million people using
mobile and social channels.
&
Yes Red Bull was hailed as innovator.