How to Use Instagram and Tumblr for Business Application
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Transcript of How to Use Instagram and Tumblr for Business Application
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A mobile photo & video-taking and sharing application.
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Facebook buys Instagram for $1 Billion
To acquire it before a competitor (Google)
To keep Facebook the top photo sharing
center
More data for better business decisions
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Who uses it13% of all Internet
users
16% are women, 10% are men
Age group 18-29
Live in cities
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Why People Love It
Users can surf the site to discover content they may have never found independently.
Exploration
Take photos/videos, add lens filters, and share on different platforms.
Exhibiting
It’s simple and easy. Take the picture and immediately upload it to your profile. Instant sharing.
Simplicity
No ads! Allows members to truly tap into the core of what social media does – connecting people through content.
No Hidden Agenda
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Key features for users
Take pictures and video
Add various camera lens
filters
Instantly share to other
social sites
Incredibly easy to use
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Paid Advertising?
With Instagram, there is no monetization, meaning absolutely no paid advertising. Unlike Facebook, fan growth has to be fully organic.
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Original Picture vs. Lens FiltersOriginal Filters
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Instagram: Business Tips
Show the company’s
personal side.
This offers visual
proof that your
company, like your
audience, takes time
to post about ‘real
life.’
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Instagram: Business Tips
Use intriguing photos/videos
This will capture the
attention of others and give
them a reason to keep
seeing more interesting
content
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Instagram: Business Tips
Show your products or services in action
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Instagram: Business Tips
Develop a conversation and engage usersAsking short questions is
a good way to do this too.
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Instagram: Business Tips
Use #hashtags to help people find your brand
But don’t go crazy with them…2 to 3 hashtags
are plenty
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Instagram: Business Tips
Follow people in your industry by searching for #tags
This is how you can target your audience.
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Instagram: Business Tips
Adding a little humor to your posts never hurts!
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Instagram: What to post?Use emotionally relevant photos.
The type of emotional content to post greatly depends on your brand
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What Can Businesses Do?Share content on other social channels every once in a while
Especially Facebook
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Vine vs. Instagram Video Features & Functions
Video Length Up to 6 seconds Up to 15 seconds
Add-ons None Stabilization and filters
Plays in Facebook? No, must click off FB Yes
Plays in Twitter? Yes No, must click off of Twitter
Ability to Edit clips? No Yes
Looping? Yes, default No
Sound? Yes, off by default Yes, on by default
How many users? 13 Million 130 Million
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Vine vs. Instagram Video
?
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YouTube: Who’s watching?
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YouTube Statistics
More than 45% of users are
over 35
The #2 search engine
60 hours of video uploaded
every minute
+15 million unique monthly
users
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Before, during or after a YouTube video
Re-engage viewers with remarketing
YouTube Video AdsPinpoints your
audienceActionable features to
drive resultsFlexible pricing to suit
your needs
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YouTube Video Ads: Variety of Pre-Roll Options
First watch
Google :30s
Mobile pre-roll ads
Standard pre-roll ads
TrueView in-slate ads
TrueView in-slate ads
Pre-roll select ads
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Tumbler – Blogging Evolved
Media-rich. Dynamic.
Customizable.
A focus on self-expression.
Follow, Like, and Reblog
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Tumbler – Blogging Evolved
Won’t work with every
brand
Attitude and edginess
Choose niche and creative philosophy
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Tumblr – The Numbers
117.1 Million Blogs 53.5 Billion posts 73.4 Million posts daily 42% US Traffic
Audience: Primarily 18-34, genders
about equal
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Tumblr – How to
Great opportunity for
video
Be visual
Inform and Entertain
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Tumblr – Posting Tips
‘Tag’ your postsUse ‘reblog’ to
share other content
End with a question to
generate feedback
Add ‘Follow’ and ‘Share’ buttons
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Thanks!