Post on 23-Jan-2018
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
I’m Catherine and this is Heraklion, Crete.
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
The view from our office in Toronto
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
● Greek translator (IT, Medical, Technical)● Lead Greek translator for Apple
● Social media curator for Lingua Greca● Member of The Savvy Newcomer blog team
● ATA Mentor
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Housekeeping
• 10 min. for Q&A at the end
• Share on Twitter
• Slides will be available on Slideshare
& our website next week
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Talking points
• Social selling• Inbound/Outbound Marketing• Social media basics• Blogging for lead attraction• How to research & connect• Useful tools
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Social selling‘Always Be Closing’
becomes‘Always Be Helping’
- Leslie Ye, HubSpot
Old school sellingSmile & dial / pounce & pitch / always be closing.
New school sellingReach & teach / educate & engage / always be connecting.
- Jill Rowley, @jill_rowley, Social Selling Evangelist
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Social Prospectingallows you to mine the social web to identify new likely buyers- Socialnomics
Social Media Marketinghow businesses join the conversation inan authentic wayto build relationships- Doreen Moran – Digital and Social Marketing Strategist Im
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Image source: http://www.bounceideas.ca/inbound-marketing/
Inbound vs. Outbound Marketing
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Image source: https://vtldesign.com/inbound-marketing/inbound-marketing-vs-outbound-marketing/
Inbound vs. Outbound Marketing
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Twitter profile
Handle: Company/NameBio: keywords
Links: website, blogLocation
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Twitter profilePhoto
Headshot, professional
Header photo
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
LinkedIn profile
Photo
Headline
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
LinkedIn profile
SummaryYour elevator speech in writingFirst person and present tense
Use a conversational toneHighlight your achievements &
benefits for clients
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
What to share
Industry-related
Blog posts,News, Resources
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Self-promotion
Blog posts, Site content,Events, Achievements
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Don’t do on LinkedIn
• Incomplete profile• Not enough connections• No or few groups• Generic invitations
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Don’t do on Twitter
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• Professional not personal• No engagement• Automatic DMs• RTing is not all about you• Too few/many tweets• Spread them out
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Blogging for client attraction
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Be CurrentBe RelevantBe Yourself
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Blogging for client attraction
Figure out your target audience
Write quality content
Position yourself to help
Share your expertise & success stories
Write content that solves your clients’ problems
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Blogging for client attraction
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Demonstrate your expertise
Use examples, quotes, testimonials
Be known as a resource
Share posts on social networks where your ideal clients hang out
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Blogging for client attraction
Example #1:Write a post about an event you attended and invite the organizers to read it
Example #2:Write a review about the localized version of a game you played, invite the developers to read it, then email them and offer your services
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Twitter for finding clients
Get to know the people behind the company
Search for keywords clients might use, e.g. Italian translator
Include a location in your search to find local potential clients
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Twitter for finding clients
Introduce yourself & offer your services
Connecting on Twitter breeds familiarity
Collect twestimonials
Offer free help and advice
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
LinkedIn for prospecting
53% of LinkedIn users join 10 or more groups
Join linguist groups & groups where you are likely to find your potential clients
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
LinkedIn for prospecting
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Active participation• Start discussions• Reply to discussions• Share your knowledge
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
LinkedIn for prospecting
• Search for groups using keywords• Search for people by relationship, groups, location and industry
Personalize your invitation to connect!
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Dear [name],It was great meeting you at the XYZ conference last week, I enjoyed your presentation on ABC, especially the part about DEF.I hope to see you again (and have a quick chat if time permits) at next year's XYZ conference or another event.Kind regards,Catherine
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Free Guide to Social Media Apps & Toolswww.lean-labs.com/inbound-marketers-guide-social-media-apps-tools-ebook
Tools
HootSuite, for social media managementSocialoomph, for scheduling updatesFeedly, for reading blogsScoop.it, for content discovery & curationPaper.li, for TwitterImages: Unsplash, Pexels, StokpicCanva, to edit blog images
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
80 Twitter Toolswww.hongkiat.com/blog/twitter-tools/
Hashtags for linguists#xl8 & #t9n for translation#L10n for localization#1nt for interpreting#g11n for globalization#i18n for internationalization
+400 Free Tools for Businesshttp://growth.supply/free/
Tools
How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Catherine Christakiwww.linguagreca.comAdventures in Technical Translationwww.linguagreca.com/blog
Thank youfor attending!
Connect with me on Catherine ChristakiLingua Greca Translations