How to use blogging and social media to grow your client list

How to use blogging and social media to grow your client list

#ata56 #xl8social @LinguaGreca



I’m Catherine and this is Heraklion, Crete.



The view from our office in Toronto



● Greek translator (IT, Medical, Technical)● Lead Greek translator for Apple

● Social media curator for Lingua Greca● Member of The Savvy Newcomer blog team

● ATA Mentor



Housekeeping

• 10 min. for Q&A at the end

• Share on Twitter

• Slides will be available on Slideshare

& our website next week



Talking points

• Social selling• Inbound/Outbound Marketing• Social media basics• Blogging for lead attraction• How to research & connect• Useful tools



Social selling‘Always Be Closing’

becomes‘Always Be Helping’

- Leslie Ye, HubSpot

Old school sellingSmile & dial / pounce & pitch / always be closing.

New school sellingReach & teach / educate & engage / always be connecting.

- Jill Rowley, @jill_rowley, Social Selling Evangelist



Social Prospectingallows you to mine the social web to identify new likely buyers- Socialnomics

Social Media Marketinghow businesses join the conversation inan authentic wayto build relationships- Doreen Moran – Digital and Social Marketing Strategist Im

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Image source: http://www.bounceideas.ca/inbound-marketing/

Inbound vs. Outbound Marketing



Image source: https://vtldesign.com/inbound-marketing/inbound-marketing-vs-outbound-marketing/

Inbound vs. Outbound Marketing



Twitter profile

Handle: Company/NameBio: keywords

Links: website, blogLocation



Twitter profilePhoto

Headshot, professional

Header photo



LinkedIn profile

Photo

Headline



LinkedIn profile

SummaryYour elevator speech in writingFirst person and present tense

Use a conversational toneHighlight your achievements &

benefits for clients



What to share

Industry-related

Blog posts,News, Resources

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Self-promotion

Blog posts, Site content,Events, Achievements



Don’t do on LinkedIn

• Incomplete profile• Not enough connections• No or few groups• Generic invitations

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Don’t do on Twitter

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• Professional not personal• No engagement• Automatic DMs• RTing is not all about you• Too few/many tweets• Spread them out



Blogging for client attraction

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Be CurrentBe RelevantBe Yourself




Figure out your target audience

Write quality content

Position yourself to help

Share your expertise & success stories

Write content that solves your clients’ problems

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Demonstrate your expertise

Use examples, quotes, testimonials

Be known as a resource

Share posts on social networks where your ideal clients hang out




Example #1:Write a post about an event you attended and invite the organizers to read it

Example #2:Write a review about the localized version of a game you played, invite the developers to read it, then email them and offer your services



Twitter for finding clients

Get to know the people behind the company

Search for keywords clients might use, e.g. Italian translator

Include a location in your search to find local potential clients



Twitter for finding clients

Introduce yourself & offer your services

Connecting on Twitter breeds familiarity

Collect twestimonials

Offer free help and advice



LinkedIn for prospecting

53% of LinkedIn users join 10 or more groups

Join linguist groups & groups where you are likely to find your potential clients

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Active participation• Start discussions• Reply to discussions• Share your knowledge




• Search for groups using keywords• Search for people by relationship, groups, location and industry

Personalize your invitation to connect!



Dear [name],It was great meeting you at the XYZ conference last week, I enjoyed your presentation on ABC, especially the part about DEF.I hope to see you again (and have a quick chat if time permits) at next year's XYZ conference or another event.Kind regards,Catherine



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Free Guide to Social Media Apps & Toolswww.lean-labs.com/inbound-marketers-guide-social-media-apps-tools-ebook

Tools

HootSuite, for social media managementSocialoomph, for scheduling updatesFeedly, for reading blogsScoop.it, for content discovery & curationPaper.li, for TwitterImages: Unsplash, Pexels, StokpicCanva, to edit blog images

http://www.lean-labs.com/inbound-marketers-guide-social-media-apps-tools-ebook



80 Twitter Toolswww.hongkiat.com/blog/twitter-tools/

Hashtags for linguists#xl8 & #t9n for translation#L10n for localization#1nt for interpreting#g11n for globalization#i18n for internationalization

+400 Free Tools for Businesshttp://growth.supply/free/

Tools

http://www.hongkiat.com/blog/twitter-tools/

http://growth.supply/free/



Catherine Christakiwww.linguagreca.comAdventures in Technical Translationwww.linguagreca.com/blog

Thank youfor attending!

Connect with me on Catherine ChristakiLingua Greca Translations

http://www.linguagreca.com/

http://www.linguagreca.com/blog

ca.linkedin.com/in/catherinechristaki

https://www.linkedin.com/company/lingua-greca-translations

How to use blogging and social media to grow your client list

Small Business & Entrepreneurship

Transcript of How to use blogging and social media to grow your client list