HOW TO USE A NEW LISTING TO GET LEADS

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Know What To SayIt only takes a moment for a prospect to decide

whether or not they want to listen to you.

With just a few seconds to convince them, what do you say?

Approaching Locals● They’ve noticed the sign on their

neighbor's yard. ● Some might have begun to wonder what

kind of a price their home would fetch. ● Approach now and get your name in their

minds as someone who can sell their home.

Speak up!Even though they may have seen your name, they may not immediately be interested in talking to you. Get their attention quickly.

What To Say● Your name, and the name of your

company● You’ve just listed a house nearby, and

already have interest from buyers● Ask if they have considered selling their

home● Your expertise and services, and how to

contact you

Other OptionsHoping to sell the currently listed property to one of the other families in the neighborhood? ● Introduce yourself and your company● Have they noticed property was on the

market?● Mention that the home buyer is often

friend or family of someone in the neighborhood

● Do they know anyone looking to buy or sell in the near future?

After the SaleOnce the property sells, continue reaching

out ● Mention that local property sold● Buyers still want to move to the

neighborhood● Ask if they have neighbors who want to

sell

Offer, Don’t ForceDon’t try to force them to sell● Those interested have probably told you● Offer them something of value● They should have a reason to keep in

contact

Giving Value● I sold the property at (Address) recently● I’m providing all of the homeowners with

a complimentary service worth $500 ● Offer to evaluate the home for free ● Would that be of benefit to you?

If They Are Interested● Offer to look through the home to give

you a quick value● Absolutely no obligation on your part. ● No need to straighten up; it won’t affect

value ● Is now a good time to take a look at the

home?

Getting Contact Info● If they are willing, preview home on the

spot● If not, set a date and time to preview the

home● Obtain their contact information ● Add them to your list to stay in touch

Your Endgame● The neighborhood knows you sell homes

well● Many have wondered what would happen

if they sold ● Keep in contact: make sure they don't

forget you!

Resources

Get the full script at the Consumer Data Leads website.

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