Stop Leaking Leads. Get More Leads Without Spending More.
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Transcript of Stop Leaking Leads. Get More Leads Without Spending More.
![Page 1: Stop Leaking Leads. Get More Leads Without Spending More.](https://reader036.fdocuments.in/reader036/viewer/2022062418/554cd6c6b4c905cc488b4bad/html5/thumbnails/1.jpg)
Stop Leaking LeadsPresented by
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Sales Funnel
•Do you know every step in your sales funnel?
•Not all leads go through the entire funnel
• Leads that drop off from the sales funnel are considered leaked leads
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Where are you Leaking Leads?
•What is the journey that consumer makes to become your customer?
•Have you outlined your sales funnel?
•Where does the consumers journey start and end?
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3 Parts of Consumer Journey
1.How Consumers Discover your business
2.Converting visitors to leads
3.Signing up a customer
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Discovering your Business
•Advertise on major search engines Google, Bing, Yahoo
•Bid on your business name
• Is your PPC campaign optimized to include all relevant keywords?
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Discovering your Business Part 2
•Rank organically on search engines
•Claim your Google+ Local profile
•Manage your business listings on local directories and review sites
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Discovering your Business Part 3
• Ask happy customers to leave positive reviews for your business
•Use remarketing banners to reach past website visitors
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Discovering your Business Part 4
• Set up and manage social media profiles on Facebook, Twitter, etc.
• Respond to questions and comments on social media pages
• Include phone number and website link on offline marketing materials
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Converting Visitors to Leads
•Reduce bounce rate on your website
• Inform consumers about fees and your products on the website
• Add phone number on top of your website
•Create landing pages for specific marketing campaigns
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Converting Visitors to Leads Part 2
• Is your website mobile optimized?
•Can consumers call you from your mobile website?
•Offer different contact methods like email, live chat, SMS, web forms
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Converting Visitors to Leads Part 3
• Answer the phone when consumers call.• What is the cost of unanswered calls?
•Call back hot leads in less than 1 hour
• Reply to emails and online leads in less than 1 hour
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Converting Visitors to Leads Part 4
•Do you listen to voicemail?
•Do you follow up with voicemails?
•Do you keep track of missed calls and call them back?
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Signing up a Customer
•When you follow up with leads make a good impression
•Gather contact information from callers
• Listen to calls to improve your call center operations
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Signing up a Customer Part 2
• Some leads are not ready to close yet, but they will close eventually
• Follow up with fresh leads first
• Analyze your customers behaviors throughout the sales funnel and improve.
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KPIs Part 1
• Leads Per Action • Example: from an email blast or print ad
• Qualified Leads Per Action
• Sales Opportunity
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KPIs Part 2
• Cost Per Sales Opportunity
• Won Deal
• Cost Per Won Deal
• Lifetime Value Of The Customer
• Return On Marketing Investment
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