Russian customer’s needs

How to survive in Russian travel Internet

The first step for every Russian

What will happen?

Who are Russians?

We do love free stuff

We communicate

We save time

We decide as late as possible

We hunt for impressions

We cannot speak English

We avoid to pay forward

We live 24x7

We got used to big things

We think bit by bit

We like to be peculiar

What Russians got used to?

Mobile first

Local services

Social

Maps

Free WiFi

Opinions

Simplicity

What is the way?

Describe you audience

Tell the story

Step in their shoes

List the questions

Communicate

Check you site

Have you explained your business?

Are you instructive?

Are you specific?

Are you web-oriented?

Are you keen on feedback?

Do you promise any free stuff?

Have you explained everything about time?

Do you show the map properly?

Do you use images instead of words?

Is the interface translated completely?

Do you tell anything about you?

Have you checked readability?

Did you try to switch modern technology off?

Perhaps you care too much about design?

Provide Internet access

Kiitos paljon :)

Olga Pavlova, St.Petersburg, Russia

www.olga-pavlova.rufacebook.com/op.spb.ruolgapavlova@gmail.comtwitter @op