Yandex | Russian Travel Sector Overview

Travel Sector Update Search

November 2011

Brand interest dynamics and competitor analysis

Brand rankings in travel segment

3 Based on wordstat.yandex.ru for the previous 30 days on 25.10.2011

0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000

HotelsCombined.com Aviakassa.ru E-Tickets.ru Ostrovok.ru Aviacassa.ru

Jizo.ru KAYAK

Hotels.ru HRS.com

TripAdvisor.com Ozon.travel.ru

Agoda.com Momondo.com

Travel.ru Expedia.com

DAVS.ru Anywayanyday.com

Skyscanner.ru Booking.com Tophotels.ru

*Sites specialising in Car rental only not included

Brand user interest dynamics

Based on wordstat.yandex.ru 4

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

Brand Search Query Volume) KAYAK

Agoda.com

TripAdvisor.com

Ozon.travel.ru

HRS.com

Hotels.ru

Ostrovok.ru

Jizo.ru

E-Tickets.ru

Aviacassa.ru

Aviakassa.ru

Travel Segment Trends

User interest dynamics in Car Rental

Interest in Car rentals grows from December till July and drops from August till November.

6 Based on wordstat.yandex.ru

0

50,000

100,000

150,000

200,000

250,000

300,000

Search query volume in Car Rental

0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000

H1 2011

H1 2010

H1 2010 to H1 2011 interest volume rates in Car rentals

7

Interest in Car rentals has grown by 31% over the year.

Based on wordstat.yandex.ru

Yearly growth 31%

Audience geo-location

Search queries on Car rentals occur in Moscow and St.Petersburg for most part.

Based on wordstat.yandex.ru for the previous 30 days on 25.10.2011 8

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000

Kazan'

Chelyabinsk

Krasnoyarsk

Ufa

Perm'

Minsk

Krasnodar

Rostov-na-Donu

Samara

Novosibirsk

Nizhniy Novgorod

Kiev

Yekaterinburg

St. Petersburg

Moscow

TOP-15 cities

Car rental query proportion by city* * the number of impressions to a certain query in a region divided by the number of all displays to all queries in this region. Regional popularity of 100% for a word or phrase means that this word or phrase does not receive any special attention in this region. Regional popularity over 100% means that this word or phrase attracts more audience attention in this region. Regional popularity less than 100% signifies low interest. Statistical connoisseurs may appreciate to learn that «regional popularity» is the same as affinity index.

The greatest proportion of Car rental queries is in Israel, USA, Germany and Moscow region.

9 Based on wordstat.yandex.ru over last 30 days on 25.10.2011

0% 100% 200% 300% 400% 500% 600%

Reutov

Vidnoe

St. Petersburg

Lubertsi

Khimki

Gelendgik

Zelenograd

Gatchina

Haifa

Troitsk

Jerusalem

Boston

Munich

Washington

Tel Aviv

TOP-15 cities

User interest dynamics in Deals&Vacations

Interest in Deals&Vacations grows from January till June and in October-November and drops from July till September and in December.


0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

Search query volume in Deals&Vacations

0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000

H1 2011

H1 2010

H1 2010 to H1 2011 interest volume rates in Deals&Vacations

11

Interest in Deals&Vacations has grown by 38% over the year.


Yearly growth 38%

Audience geo-location

Search queries on Deals&Vacations occur in Moscow and St.Petersburg for most part.


0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000

Kazan'

Voronezh

Krasnoyarsk

Ufa

Chelyabinsk

Perm'

Krasnodar

Samara

Novosibirsk

Kiev

Rostov-na-Donu

Nizhniy Novgorod

Yekaterinburg

St. Petersburg

Moscow

TOP-15 cities

Deals&Vacations query proportion by city *

* the number of impressions to a certain query in a region divided by the number of all displays to all queries in this region. Regional popularity of 100% for a word or phrase means that this word or phrase does not receive any special attention in this region. Regional popularity over 100% means that this word or phrase attracts more audience attention in this region. Regional popularity less than 100% signifies low interest. Statistical connoisseurs may appreciate to learn that «regional popularity» is the same as affinity index.

The greatest proportion of Deals&Vacations queries is in Moscow region.


0% 50% 100% 150% 200% 250%

Vyborg

Krasnogorsk

St. Petersburg

Dmitrov

Pushkino

Korolyov

Balashiha

Reutov

Podol'sk

Petropavlovsk-Kamchatskiy

Mitishi

Pavlovskiy Posad

Pushino

Dubna

Chernogolovka

TOP-15 cities

Dynamics of users’ interest in Flights

Interest in Flights grows from March till June and falls down from July till September.


0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

Statistics of search queries about Flights

0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000

H1 2011

H1 2010

H1 2010 to H1 2011 interest volume rates in Flights

15

Interest in Flights has grown by 30% during the year.


Year’s growth 30%

Where does the audience live?

The most part of search queries about Flights is the share of Moscow and St.Petersburg.


0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000

Khabarovsk

Irkutsk

Perm

Chelyabinsk

Ufa

Samara

Krasnoyarsk

Nizhniy Novgorod

Kiev

Rostov-na-Donu

Krasnodar

Novosibirsk

Ekaterinburg

St. Petersburg

Moscow

TOP-15 cities

Flights query proportion by city * * the number of impressions to a certain query in a region divided by the number of all displays to all queries in this region. Regional popularity of 100% for a word or phrase means that this word or phrase does not receive any special attention in this region. Regional popularity over 100% means that this word or phrase attracts more audience attention in this region. Regional popularity less than 100% signifies low interest. Statistical connoisseurs may appreciate to learn that «regional popularity» is the same as affinity index.

The greatest proportion of Flight queries is in Far East, Ural and South regions in Russia.


0% 100% 200% 300% 400% 500% 600% 700%

Troitsk

Odintsovo

Nizhnevartovsk

Yuzhno-Sakhalinsk

Khabarovsk

Anapa

Salekhard

Beer-Sheva

Yakutsk

Sochi

Gelendzhik

Magadan

Anadyr

Petropavlovsk-Kamchatsky

Norilsk

TOP-15 cities

Dynamics of users’ interest in Hotels

Interest in Hotels grows from January till June and falls down from July till December.


0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

Statistics of search queries about Hotels

0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000 50,000,000

H1 2011

H1 2010

H1 2010 to H1 2011 interest volume rates in Hotels

19

Interest in Hotels has grown by 36% during the year.


Year’s growth 36%

Where does the audience live?

The most part of search queries about Hotels is the share of Moscow and St.Petersburg.


0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000

Volgograd

Kazan'

Ufa

Perm'

Krasnoyarsk

Chelyabinsk

Krasnodar

Samara

Kiev

Novosibirsk

Rostov-na-Donu

Nizhniy Novgorod

Yekaterinburg

St. Petersburg

Moscow

TOP-15 cities

Hotels query proportion by city * * the number of impressions to a certain query in a region divided by the number of all displays to all queries in this region. Regional popularity of 100% for a word or phrase means that this word or phrase does not receive any special attention in this region. Regional popularity over 100% means that this word or phrase attracts more audience attention in this region. Regional popularity less than 100% signifies low interest. Statistical connoisseurs may appreciate to learn that «regional popularity» is the same as affinity index.

The greatest proportion of Hotel queries is in Moscow and the Far East region in Russia.


0% 50% 100% 150% 200% 250%

Dubna

Gatchina

Elektrostal'

St. Petersburg

Washington

Sochi

Vyborg

Mitishi

Noginsk

Dmitrov

Gelendgik

Stupino

Chernogolovka

Pavlovskiy Posad

Petropavlovsk-Kamchatskiy

TOP-15 cities

Segment Capacity

23

Impressions volume by categories

Category volume is approximately 114 000 000 impressions per month.

Monthly forecast (incl. Yandex Advertising Network and Additional relevant keywords) based on 25.10.2011 data over the previous 30 days

1,565,970

51,661,740

25,298,900

35,538,870

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

Cars Deals&Vacations Flights Hotels

24

Click volume by categories

Category volume is approximately 1 180 000 clicks per month.

Monthly forecast (incl. Yandex Advertising Network and Additional relevant keywords) based on 25.10.2011 data over the previous 30 days

29,107

499,281 500,288

151,411

0

100,000

200,000

300,000

400,000

500,000

600,000

Cars Deals&Vacations Flights Hotels

Preston Carey Director, Business Development [email protected] +1 857.288.8762 @prestoncarey

Thank You!

Yandex | Russian Travel Sector Overview

Business

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