How To Set Smart Goals For Greater Marketing

ROI And Revenue

lack of clear goals

Why is it difficult to measure online marketing success?

The simple answer is:

While it may seem basic, taking the time to go through and set out specific goals will make a difference in your business revenue.

When sett ing goals , you can p lan strategica l ly how to map out a p lan for success.

“So why set goals?

what you can’t measure, you can’t manage—and you can’t improve upon.

Running a business is hard work. 

Chances are, you didn’t start your travel or tourism business to spend all day staring at a computer trying to navigate the realm of marketing

Luckily, we have created the Outcome

Expressway.

It’s the simple way to set SMART goals.

Set a few over-arching goals

for your business

1

Once you clearly know where you want to go, you can eliminate distractions and ensure that all of your actions are laser focused on achieving that goal.

Before you write down a strategy, decide what success looks like to you for your business and personal life

Main Goals

Do you want more consistent, year-round revenue so you can spend more time with your family?

financial security so you can take your own adventures around the world?

Dial in on what success looks like both for your business and your personal life.

Set a few mid-range goals2

After taking the overall goals that you desire for your business and lifestyle, create smaller goals that align accordingly to help you eliminate distraction

Narrowing It Down

A closer look at the areas in which to strengthen your

business Branding

Lead Generat ion

Customer Serv ice

Branding:

■brand consistency■brand awareness within a

target demographic■voice within a unique niche

Lead generation:

■increasing traffic■engaging with followers■= more bookings & revenue■$$$

Customer Service:

■more online reviews■increasing online engagement■responding quickly to

messages■strengthen customer trust

Set SMART Goals3

S.M.A.R.T. Goals Specific

Measurable

Attainable

Realistic

Time-Sensitive

How to set SMART Goals

You want to make sure that you are t ick ing off a l l the boxes off the acronym when you are coming up with goals that wi l l u l t imately help you achieve your one b ig des i red outcome

Example: Check All The Boxes

Increase referrals to your website reservations page by 20% in the next three months.

Specific

Measurable

Measurable Attainable Realistic Time-Sensitive

Time-Sensitive

X X XX X

Tip: Don’t focus on Vanity Metrics

Likes, follows and traffic alone is not what will ensure bookings or revenue“

Make Action Steps

■posting on Facebook once a day ■emailing 30 past guests and

giving them an incentive to refer ■writing 1 new blog post a week

Mapping Out Your Success

Website Metrics

Social Media Metrics

SEO

Qual itative

Information

Website Metrics

■Unique Page Views■Time on Site ■Bounce Rate ■Subscribers or Email Opt-ins

Social Media Metrics■Engagement■Follower Growth Rate■Reach ■Traffic Referrals ■URL Click Through Rates ■Conversion Rate

SEO

■Page Authority■Keyword Ranking■Google Organic Search Traffic

Qualitative Information

■Blog Comments■Conversations on Social Media

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