How To Set The Right Travel Marketing Goals For More Revenue + Bookings
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Transcript of How To Set The Right Travel Marketing Goals For More Revenue + Bookings
How To Set Smart Goals For Greater Marketing
ROI And Revenue
lack of clear goals
Why is it difficult to measure online marketing success?
The simple answer is:
While it may seem basic, taking the time to go through and set out specific goals will make a difference in your business revenue.
When sett ing goals , you can p lan strategica l ly how to map out a p lan for success.
“So why set goals?
what you can’t measure, you can’t manage—and you can’t improve upon.
Running a business is hard work.
Chances are, you didn’t start your travel or tourism business to spend all day staring at a computer trying to navigate the realm of marketing
Luckily, we have created the Outcome
Expressway.
It’s the simple way to set SMART goals.
Set a few over-arching goals
for your business
1
Once you clearly know where you want to go, you can eliminate distractions and ensure that all of your actions are laser focused on achieving that goal.
Before you write down a strategy, decide what success looks like to you for your business and personal life
Main Goals
Do you want more consistent, year-round revenue so you can spend more time with your family?
financial security so you can take your own adventures around the world?
Dial in on what success looks like both for your business and your personal life.
Set a few mid-range goals2
After taking the overall goals that you desire for your business and lifestyle, create smaller goals that align accordingly to help you eliminate distraction
Narrowing It Down
A closer look at the areas in which to strengthen your
business Branding
Lead Generat ion
Customer Serv ice
Branding:
■brand consistency■brand awareness within a
target demographic■voice within a unique niche
Lead generation:
■increasing traffic■engaging with followers■= more bookings & revenue■$$$
Customer Service:
■more online reviews■increasing online engagement■responding quickly to
messages■strengthen customer trust
Set SMART Goals3
S.M.A.R.T. Goals Specific
Measurable
Attainable
Realistic
Time-Sensitive
How to set SMART Goals
You want to make sure that you are t ick ing off a l l the boxes off the acronym when you are coming up with goals that wi l l u l t imately help you achieve your one b ig des i red outcome
Example: Check All The Boxes
Increase referrals to your website reservations page by 20% in the next three months.
Specific
Measurable
Measurable Attainable Realistic Time-Sensitive
Time-Sensitive
X X XX X
Tip: Don’t focus on Vanity Metrics
Likes, follows and traffic alone is not what will ensure bookings or revenue“
Make Action Steps
■posting on Facebook once a day ■emailing 30 past guests and
giving them an incentive to refer ■writing 1 new blog post a week
Mapping Out Your Success
Website Metrics
Social Media Metrics
SEO
Qual itative
Information
Website Metrics
■Unique Page Views■Time on Site ■Bounce Rate ■Subscribers or Email Opt-ins
Social Media Metrics■Engagement■Follower Growth Rate■Reach ■Traffic Referrals ■URL Click Through Rates ■Conversion Rate
SEO
■Page Authority■Keyword Ranking■Google Organic Search Traffic
Qualitative Information
■Blog Comments■Conversations on Social Media
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