Hi! Rhea DrysdaleCEO, Outspoken Media | @Rhea

How to Plan for Long-Term SEO

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What makes a website great?

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The single greatest factor in the success or failure of a site is…

…you!

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“Greatness is not a function of circumstance.

Greatness is largely a matter of conscious

choice and discipline.”���������

Jim Collins

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We make choices.

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The wrong choice can result in a costly mistake.

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Like choosing vanity goals without the big picture.

Trusted, single

domain

7 new microsites

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Or choosing shortcuts without weighing the risks.

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Human behavior forces algorithm updates.

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This is why we can’t have nice things!

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Paid

Directories  

Press  releases  

Sponsorships  

Associa2ons  

Content

Blog  posts  

Ar2cles  

How-­‐to’s  

Linkbait  

Videos  

Interviews  

Other  

Outreach

Rela2onship  development  

News  men2ons  

Blogrolls  

Product  giveaways  

Contests  

Invest in Strategy, Not Tactics Understand how to market your business and communicate the risks.

#smx #21A | @Rhea

Innovations in search demand change.

Are you ready?

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Iden2fies  a  problem   Cul2vates  talent  

Understands  their  audience  

Provides    value  

Brands  

Be a brand. Every great, long-term brand…

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#smx #21A | @Rhea

Problem / Mission Unique products, customers = friends, and engaged buying decisions

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Talent Company mission permeates the entire team

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Audience Millennial woman who love unique clothing, accessories & decor

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Strategy Engaged community; make customers feel great about themselves

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Diverse category offering builds natural links http://www.adamasanborn.com/lindy-hop.html

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Results $100 million in sales in 2012, 40% annual growth rate

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Industry Opportunity Complex wants to achieve  at  least  1  billion  video  views  in  2014.

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Audience Reach:  Influen2al  young  males  (16-­‐40)  ready  to  buy,  collect  and  obsess.

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Strategy Multi-media platform--multi-domains and sizeable investment in video. Develop original programming with editorial integrity.

+

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Results 90 million monthly unique visitors across all brands

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Industry Innovators The future of journalism—explanatory journalism, experienced team, and trustworthy news that informs marketers on how to take action / succeed.

“Danny Sullivan has created a place for all the search news, all the time. He’s leveraged all those interesting bits into live events and even lead generation. It’s a new model for a digital news business.”

Marc Andreessen

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Ranks  3rd  on  Google  for    “hummingbird”    Using  Search  Metrics:  458  backlinks  266  referring  domains        

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Say hello!��� rhea@outspokenmedia.com t: @Rhea | @outspokenmedia