Post on 13-Jan-2015
description
Kestrel LemenMarketing Strategist
@KestrelBirdKestrel@Bronto.com
How to motivate all buyer types
Effective messaging for a modern audience
Bronto.co.uk
Online sales £91 billion
Growth in online sales +17%
Menswear +19% Womenswear +17%
Retail Facts from 2013
Know your data
Do you know them as well as you thought you did?
Behavioral Data
• Data found based on how people interact with you
Lapsed Purchaser
Purchase Behavior • What does the money say?
• RFM, RPE, AOV, TLV
• Products purchased
• Abandonment
Lapsed Purchaser
You don’t know what you don’t know
Automation!
It’s time to work smart!
Lapsed Purchaser
Welcome Message
Automated Must-Haves
• Welcome series• Birthday messages• Abandoned basket series• Post purchase series• Lapsed purchase series• Optimized transactional messages
Unique Value Add - UVA
Stand out from the pack!
Lapsed Purchaser
How do I stand out
Lapsed Purchaser
How do I stand out?
Lapsed Purchaser
Summing up
Motivate your audience with relevancy
•Use The Data•Automation
•Unique Value Add
Bronto.co.uk/resources
Kestrel LemenMarketing Strategist
@KestrelBirdKestrel@Bronto.com