How to Maximize eCPM + Fill Rate

How to maximize eCPM + Fill Rate

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Vlad Shchetininfb.com/vlad.shchetininv.shchetinin@adtoapp.com

Reasons for low Fill Rate

● Not enough ad demand ● Server overloads● Unstable user connection

Only eCPM is not enough

1 mln requestsА. CPM $1 and Fill Rate 30% = $300

B. CPM $0.5 and Fill Rate 70% = $350

Different ad networks = different auditory

Optimize response time

How to maximize eCPM + Fill Rate

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