How to Maximize eCPM + Fill Rate
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How to maximize eCPM + Fill Rate AdtoApp Vlad Shchetinin fb.com/ vlad.shchetinin v.shchetinin@adtoap
Transcript of How to Maximize eCPM + Fill Rate
Reasons for low Fill Rate
● Not enough ad demand ● Server overloads● Unstable user connection
Only eCPM is not enough
1 mln requestsА. CPM $1 and Fill Rate 30% = $300
B. CPM $0.5 and Fill Rate 70% = $350
Different ad networks = different auditory
Optimize response time
