LinkedIn Marketing Strategy

Andrew McCauleyHeather Porter

What is LinkedIn?

• created in 2003; world‘s largest professional network with over 120 million members and growing.

THE GOAL

Not to add friends and swap stories and pictures, but rather,

TO MAKE NEW BUSINESS CONNECTIONS.

In just the past 5 years, LinkedIn has done wonders

for small business marketing.

IMPORTANCE TO BUSINESS

• It is free or relatively low cost.• Once a LinkedIn marketing strategy is in

place, it is not time consuming to update pages.

• Possible to reach a large, and if necessary, international audience

• Small businesses can network via personal connections or B2B.

Yes! Go on…

• Focus on building the “Know, Like, Trust factor”, not on selling your products or services. People need to know, like and trust you before they will buy.

• Build your network.

WHY USE LINKEDIN?

•The basic plan costs nothing.•Links to other social media. •Personal connections: Put a Name to a

Face. •Applications are available in the site

* Post your upcoming events* PowerPoint presentation * Create polls relevant to your industry

CONTINUATION

• Join Group. * contribute to discussions * start your own * post a link and share

• Sell your talent!

CHALLENGE: How to get people to follow your

company?

SOLUTION: Employees, most importantly top

management, need to be involved. Update regularly, participate in discussions and

groups and use the analytics to track performance.

REMEMBER!

The goal is not profit,

IT’S CONNECTIONS.