LinkedIn Small Business Playbook

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Small Business Playbook

description

How can LinkedIn help your business? Whether you’re just starting out or have been around for many years, LinkedIn can help you access the right people on the world’s largest professional network to have the same hiring, marketing, and selling opportunities as if you were a Fortune 500 Company. Where do I start? This book will help you break down LinkedIn into foundational pieces focused on personal branding, marketing, selling, and hiring. Depending where you’re at in your business, jump right into the sections that best fit your needs. To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.

Transcript of LinkedIn Small Business Playbook

Page 1: LinkedIn Small Business Playbook

Small Business Playbook

Page 2: LinkedIn Small Business Playbook

• Createyourhiringgameplan

• Establishyourcompanypresence

• Buildyourpipeline

• Contactcandidates

• Screen,interview,hire

• Createawinningprofile

• Stayinformed

• Establishyournetwork

• Buildyourbrand

PAG E 0 3

Personal Branding

•Establishyourcompanypresence

• Attractfollowers

• Buildyourcontentstream

• Engagewithfollowers

• Extendyourreach

• Createaprofilethatsells

• Getinformed

• Findtherightcontacts

• Engageleads

• Prepareforyourmeeting

PAG E 1 6

MarketingPAG E 3 1

SalesPAG E 4 3

Hiring

WhereprofessionalsgotodobusinessHow can LinkedIn help your business? Whetheryou’rejuststartingoutorhavebeenaroundformanyyears,LinkedIncanhelpyouaccesstherightpeopleontheworld’slargestprofessionalnetworktohavethesamehiring,marketing,andsellingopportunitiesasifyouwereaFortune500Company.

Where do I start? ThisbookwillhelpyoubreakdownLinkedInintofoundationalpiecesfocusedonpersonalbranding,marketing,selling,andhiring.Dependingwhereyou’reatinyourbusiness,jumprightintothesectionsthatbestfityourneeds.

Ready?Set.Go!

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PERSonALBRAnDInGYourLinkedInidentitystartshere.

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PERSonALBRAnDInGYourLinkedInidentitystartshere.

PersonalProfile

Products covered in this section:

PremiumSubscriptions

LinkedInGroups

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P E R SonA L B R AnD I nG

CREATEA WInnInGPRoFILE 1 o F 4

B EG I nn E R :

Tell your full story.

UsetheSummaryandExperiencesectionsofyourprofiletoshowcaseyourcareerandaccom-plishments.ThesesectionsarefoundationalandhelpestablishyourbrandonLinkedIn.

B EG I nn E R :

Put a face to your name.

Professionalheadshotsgeneratemoreprofileviewsanddrivehigheroverallengagement.Includingaphotoinyourprofilebringsittolifeandletspeopleknowyou’reforreal.

B E G I nn E R :

Create a punchy headline.

Yourheadlineisthefirstthingpeoplelookatonyour

LinkedInprofile.Trydescribingyourselfcreativelyinonelinetocapturepeople’sattention.

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P E R SonA L B R AnD I nG

CREATEA WInnInGPRoFILE 1 o F 4

I n T E Rm ED I AT E : Let your network speak for you.

Getendorsementsandrecommendationsfromcolleagues,employers,andcustomerswhocanspeakcrediblyaboutyourabilitiesandcontributions.Thiswillhelpcatchtheeyeofprospectivecustomersandclients.

I n T E Rm ED I AT E :

Showcase your work.

nothingshowsyourqualityofworktopotentialbusiness

contactsbetterthanrich,tangibleexamples.Upload

orlinktopreviouswork,suchasblogposts,presentations,images,andwebsites,and

givepeopleareasontoengagewithyou.

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P E R SonA L B R AnD I nG

CREATEA WInnInGPRoFILE 1 o F 4

ADvAnC ED :

Optimize your profile for search.

Getfound!AddwordsorphrasesthroughoutyourprofilethathighlightyourbestskillstoimproveyourvisibilityinLinkedInandGooglesearchresults.

A DvAnC ED : Create a unique URL.

ChooseapersonalizedURLtoimprovesearchengineoptimization(SEo)andmakeiteasyforpeopletofindyou.

ADvAnC ED : Link to the rest of your web presence.

maximizeopportunitiestoshowcaseyourworkexperiencebylinkingyourLinkedInProfiletoyourwebsites,blogs,andothersocialplatforms.

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To learn more about unique URLs, go to help.linkedin.com/app/answers/detail/a_id/87

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P E R SonA L B R AnD I nG

STAYInFoRmED 2 o F 4

Stayinformedandchallengeyourcurrentthinkingby followingchannelsandthoughtleaders(Influencers)relevanttoyourindustryorspecialization.

B EG I nn E R : Follow relevant channels and Influencers.

Learndirectlyfromindustryleadersandbest-in-classbrandsbyfollowingcompaniesonLinkedIn,gettingtheirupdatesrightinyourfeed.

B EG I nn E R : Follow companies.

Lookforgroupsrelatingtoyourindustry,function,andcareerinterest—thenjoinafewtostayuptodateontrendingtopicsandnews.

B EG I nn E R : Find and join LinkedIn Groups.

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To learn more about channels and Influencers, go to www.linkedin.com/today/influencers

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P E R SonA L B R AnD I nG

ESTABLIShYoURnETWoRk 3 o F 4

B EG I nn E R :

Connect with a broad range of contacts.

Buildyourinitialnetworkbyconnectingwithcolleagues,clients,friends,andfamily.Rememberthatbuildingoutyournetworkhelpsyouconnectnotonlywithwhoyouknow,butalsowhotheyknow.

I n T E Rm ED I AT E : Reach out to fellow alumni.

Broadenyournetworkbyconnectingwithmembersfromyouralmamater.UsingUniversityPages,quicklysortalumnibyfunction,location,andcurrentcompany,andfindcontactsthatwillhelpyouachieveyourbusinessgoals.

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Notable alumni

Who you know

51

4,820

Similar schools

Share something or ask a question...

Explore Careers of 228,521+ Alumni

General Information

Find your peers

I’m an alumnus here

Follow

Austin, Texas Area

University

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P E R SonA L B R AnD I nG

ESTABLIShYoURnETWoRk 3 o F 4

I n T E Rm ED I AT E :

Search on LinkedIn.

RunaLinkedInpeoplesearchtofindcontactsthatmighthelpyouachieveyourbusinessgoals.Usekeywordsandsearchfilterslikelocationandindustrytoillustratethetypeofconnectionyou’relookingfor.

A DvAnC ED :

Narrow down your results.

Spendlesstimesearchingandmoretimeengaging—useadditionalPremiumsearchfilterssuchasfunction,yearsofexperience,andseniorityleveltoquicklyfindtherightbusinesscontact.

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P E R SonA L B R AnD I nG

ESTABLIShYoURnETWoRk 3 o F 4

ADvAnC ED : Message potential contacts outside your network.

messageanypotentialbusinesscontactonLinkedInusingInmail,aPremiumfeature.onaverage,theresponserateforInmailmessagesis3xhigherthanemail.Plus,ifyoudon’tgetaresponsetoyourInmailwithinsevendays,you’llreceiveanotherInmailcreditforfree.

ADvAnC ED :

Stay in touch.

keepinganactivelineofcommunicationwithyourcontactsiskeytomaintainingaqualitynetwork.UseLinkedInContactstosetremindersandfollowupwithbusinesscontactsoneday,oneweek,oronemonthdowntheroad.

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To learn more about LinkedIn Contacts, go to contacts.linkedin.com

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P E R SonA L B R AnD I nG

BUILDYoURBRAnD 4 o F 4

B EG I nn E R :

Share updates with your network.

Passalonginterestingarticles,news,orvideosyoufindinformative.notonlywillyournetworkappreciategettingthisinformation,butthey’llstarttolooktoyouforexpertiseandinsights.

B EG I nn E R :

Like, comment, or share updates you enjoy.

TakinganactiononupdateskeepstheconversationgoingandhelpsspreadthatinformationacrossLinkedIn.Andremember,ifyoufounditinteresting,chancesareyournetworkwilltoo.

I n T E Rm ED I AT E :

Integrate your personal brand into updates.

Don’tbeshy.Promoteyouraccomplishments,bodiesofwork,andotheraccoladesthroughsharingonLinkedIn.Foreveryfourupdatescoveringnewsandtrends,trysharingapostpromotingyourpersonalbrand.

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P E R SonA L B R AnD I nG

BUILDYoURBRAnD 4 o F 4

I n T E Rm ED I AT E :

Get a deeper look at who’s viewing your profile.

WithWho’sviewedYourProfile,seethetypes,industries,andlocationsofmembersviewingyou,aswellaswhichkeywordsarebeingusedinLinkedInsearchtofindyou.Usethisinformationtofine-tuneyourprofile.

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P E R SonA L B R AnD I nG

BUILDYoURBRAnD 4 o F 4

UseLinkedInGroupsasapublicforumtodiscusstopicsandtrendswiththoughtleadersorexperts.Byprovidingknowledgeableinsights,youcanbuildarapportwithother topcontributorsandeventuallyestablishyourselfasone,too.

ADvAnC ED : Engage in LinkedIn Groups.

Usesuccessfulbusiness-orientedblogposts,articles,andupdatesfromyourothersocialplatformstocreateahigh-qualitystreamofpersonalupdates.

ADvAnC ED : Leverage existing content streams.

EmbedyourLinkedInprofileintoyouremailsignatureoraddyourpersonalizedprofileURLtoyourbusinesscard.Thisprovidesnewcontactswithaneasywaytolearnmoreaboutyou.

ADvAnC ED : Link to your personal communications.

Increaseexposureforyourpostsandstartaconversationaroundatopicbymentioningcompaniesorconnectionsinupdates.

ADvAnC ED : Start a dialogue.

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P E R SonA L B R AnD I nG

ChECkLIST

MonthlyCh EC k L I S T :

Reviewandupdateyourprofile,addingrichcontenttoshowcaseyourmostrecentwork.

Getrecommendedbycolleagues,customers,orbusinesspartners.

SetreminderstostayintouchwithimportantconnectionsusingLinkedInContacts,orgetintouchusingInmailandIntroductions.

DailyCh EC k L I S T :

Stayuptodateonindustry newsandinsightsusingLinkedInchannelsandInfluencersassources.

Buildyourreputationbypostingqualityupdates.

Weekly Ch EC k L I S T :

Connectwithnewandexistingbusinesscontacts.

ParticipateinLinkedInGroupdiscussionsrelevanttoyourindustryorfunction.

Reviewwho’sviewingyourprofiletoseeifyou’reattractingtherightaudience.

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H I R I N G

B u I l d y o u R p I p e l I N e 1 o f 5

mARkETInGGetyourcompany’snameoutthere,loudandclear.

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H I R I N G

B u I l d y o u R p I p e l I N e 1 o f 5

mARkETInG Getyourcompany’snameoutthere,loudandclear.

CompanyPages

Products covered in this section:

LinkedInSponsoredUpdates

LinkedInGroups

LinkedInAds

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mAR k E T I nG

ESTABLIShYoURComPAnYPRESEnCE 1 o F 5

B EG I nn E R :

Create a Company Page.

ACompanyPageisfoundationaltobuildingabrandpresenceonLinkedInandactsasaninformationhubforvisitorstolearnaboutyourcompany.Creatingapageiseasy:justaddyourcompanylogo,bannerimage,anddescriptiontogetstarted.

B EG I nn E R :

Make your page easy to find.

Addyourspecialties,websitelinks,andSEotermstomakeiteasierforpeopletofindyouinbothLinkedInandGooglesearches.

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To learn more about creating a Company Page, go to linkedin.com/company/add/show

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mAR k E T I nG

ESTABLIShYoURComPAnYPRESEnCE 1 o F 5

I n T E Rm ED I AT E :

Showcase products and services.

highlightyourbusinessofferingsandgiveLinkedInmembersacompellingreasontofollowyou.CompanieswithacompleteProducts&Servicestabtendtohavetwiceasmanyfollowers.

I n T E Rm ED I AT E :

Link to the rest of your web presence.

Giveyourbrandmoreopportunitiestobefoundbytherightpeople—linkyourCompanyPagetoyourcompanywebsiteandothersocialplatforms.

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mAR k E T I nG

ATTRACTFoLLoWERS 2 o F 5

B EG I nn E R :

Engage your colleagues.

IncreaseyourCompanyPage’svisibilityonLinkedInbyencouragingfellowemployeestoaddtheircurrentpositionatyourcompanytotheirprofile.They’llthenbeautomaticallyfollowingyourCompanyPage.

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mAR k E T I nG

ATTRACTFoLLoWERS 2 o F 5

Findrelevantgroupstalkingaboutyourbrandorindustryandjointhemtoparticipateintheconversation,buildbrandawareness,andpromoteyourCompanyPage.Thiseffortwillhelpdrivetrafficandattentionbacktoyourpage.

I n T E Rm ED I AT E : Contribute in LinkedIn Groups.

makeiteasyforpeoplewhovisityourwebsitetofollowyourCompanyPagebyembeddinga“Follow”buttononsite.

developer.linkedin.com/plugins

ADvAnC ED : Add a Follow button to your website.

Existingcustomersandpartnerswilllikelyfollowyourpagewhenprompted.LinktoyourCompanyPageincompanycommunicationstocapturethisaudience—mentionyourpageinyourcompanyblogoremailnewsletters,orlinktoyourpageinemployeeemailsignatures.

ADvAnC ED : Integrate your Company Page into company communications.

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mAR k E T I nG

ATTRACTFoLLoWERS 2 o F 5

ADvAnC ED :

Track your follower audience.

UsetheAnalyticstabonyourCompanyPagetounderstandhowyourfollowercommunityisgrowingovertimeandwhatkindsofpeopleyou’rereaching.

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mAR k E T I nG

BUILDYoURConTEnTSTREAm 3 o F 5

B EG I nn E R : Identify and join LinkedIn Groups.

Findrelevantgroupstalkingaboutyourbrandorindustryandjointhemtobetterunderstandcustomerneedsandindustrytrends.ApplytheseinsightstotheCompanyUpdatesyouposttoengagefollowerswithreleveantcontent.

B E G I nn E R :

Follow channels and Influencers.

It’simportanttostayintheknow—followchannelsandthoughtleaders(Influencers)tocreateacuratedfeedofindustrynewsandinsightsthatcaninspireyourownCompanyUpdates.

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mAR k E T I nG

EnGAGEWIThFoLLoWERS 4 o F 5

B EG I nn E R : Post Company Updates.

ShowcaseyourexpertiseandbuildrelationshipswithfollowerswithCompanyUpdates.Sharearticles,companynews,industrytrends,andinsights.

B EG I nn E R :

Demonstrate value to followers.

Buildengagementandtrustwithastreamofrich,insightfulcontent.Foreverypostpromotingyourcompany,makesurefourpostsfocusonthoughtleadershiporindustrytrends.

I n T E Rm ED I AT E :

Post updates frequently.

onaverage,companiesthatpost20timesper

monthreachatleast60%oftheiruniqueaudience.Followaregularposting

scheduletodeveloprelationshipswithyourfollowers,drivebrand

loyalty,andbringaboutnewopportunities.

B EG I nn E R :

Encourage engagement with updates.

Promptcolleaguesandfollowerstotakeaction

onyourpost–everylike,comment,andshareincreasesyourreach

throughouttheLinkedInnetwork.

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mAR k E T I nG

EnGAGEWIThFoLLoWERS 4 o F 5

I n T E Rm ED I AT E :

Create a mix of content formats.

Richmediasuchasphotosandvideoisknowntoincreasebothcommentsandshares.Incorporatetheseformats—alongwithSlideSharepresentationsandlinkstoarticles—tomaximizeengagementwithyourposts.

I n T E Rm ED I AT E :

Monitor and refine Company Updates.

monitoryourCompanyUpdatereachandengagementnumberstoseewhat’sresonatingwithyouraudience.Testdays,times,topics,andformats,andadaptasyoulearn.

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mAR k E T I nG

EnGAGEWIThFoLLoWERS 4 o F 5

Usesuccessfulblogposts,articles,andupdatesfromyourothersocialplatformstocreateahigh-qualitystreamofLinkedInCompanyUpdates.

A DvAnC ED : Leverage existing content streams.

Engagewithfollowerswhocommentonyourupdatestohelpbuildloyalty,continuetheconversation,andfurtherestablishyourthoughtleadership.Peopleliketoknowthey’reheard!

ADvAnC ED : Dive into comments.

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mAR k E T I nG

ExTEnDYoURREACh 5 o F 5

I n T E Rm ED I AT E : Get recommended for your products and services.

memberscanwritereviewsonyourProducts&Servicestab.Drivefollowers,customers,andpartnerstowritereviews.ThesewillendupbeingpromotedthroughtheirrespectivenetworksandliveonyourProducts&Servicestab.

I n T E Rm ED I AT E :

Broadcast through employee networks.

PromptcolleaguestoshareyourCompanyPageupdates.notonlywillthisincreaseyourcompany’svisibilitytonewcustomersandpotentialhires,it’llalsohelpestablishacompanyculturewhereemployeesareengagedwithyourbrandandmission.

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mAR k E T I nG

ExTEnDYoURREACh 5 o F 5

ADvAnC ED : Sponsor your updates.

SponsoredUpdatesletyoureachbeyondyourfollowerbaseandtargetyourexactLinkedInaudiencetoraisebrandawareness,buildrelationships,anddrivequalityleads.SponsoredUpdatesappearinfeedsacrossdevices(smartphone,desktop,andtablet),givingyoumoreopportunitiestoreachthepeoplethatmatter.

To learn more about Sponsored Updates, go to marketing.linkedin.com

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Sponsored

Sponsored

Sponsored

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mAR k E T I nG

ExTEnDYoURREACh 5 o F 5

ADvAnC ED : Drive performance with LinkedIn Ads.

TapintotheLinkedInnetworkandtargetpotentialcustomerswithLinkedInAds.Usecriterialikefunction,seniority,andindustrytoaccessyouridealaudience.

To learn more about LinkedIn Ads, go to linkedin.com/ads

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mAR k E T I nG

ChECkLIST

MonthlyCh EC k L I S T :

PromptnewemployeestolinktheirLinkedInprofilestoyourCompanyPage.

ReviewandupdateyourCompanyPagewithfreshimageryandinformationaboutyourcompany.

DailyCh EC k L I S T :

PostCompanyUpdatestoengagewithyourfollowersandtargetaudience.

InvitenewcustomersandbusinesscontactstofollowyourCompanyPage.

Weekly Ch EC k L I S T :

visityourCompanyPageanalyticstabtoseehowyourpageisperforming.Lookforindicatorsofwhatisresonatinganddrivingengagement.

Seeanupdatethathashighengagement?UseSponsoredUpdatestopromoteitbeyondyourfollowerbase.

visitLinkedInGroupsrelevanttoyourindustryandlookfortrendingtopicsanddiscussions–thiswillprovideideasonwhatyoucanpostasCompanyUpdates.

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H I R I N G

B u I l d y o u R p I p e l I N e 1 o f 5

SALESFindtherightpeople,findawayin,andclosethedeal.

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H I R I N G

B u I l d y o u R p I p e l I N e 1 o f 5

SALES Findtherightpeople,findawayin,andclosethedeal.

PersonalProfile

Products covered in this section:

Salesnavigator

LinkedInGroups

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S A L E S

CREATEAPRoFILEThATSELLS 1 o F 5

B EG I nn E R :

Polish your personal profile.

Asyoureachouttoleadsandprospects,it’simportanttohaveaprofilethatspeakstoyourindustryexperienceandknowledge.Addaprofessionalphoto,descriptiveheadline,andsummaryofyourworkexperiencetoestablishyourcredibility.

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S A L E S

CREATEAPRoFILEThATSELLS 1 o F 5

I n T E Rm ED I AT E : Spotlight your offerings.

Bringyourworkandcompanytolifebyuploadingorlinkingtopresscoverage,companyblogposts,presentations,orwebsites.

I n T E Rm ED I AT E :

Let your network speak for you.

Arecommendationcangoalongwayinestablishingyourandyourcompany’sreputation.Getrecommendationsfrompartnersandclientswhocanspeakcrediblyaboutyourabilitiesandyourcompany’scontributiontotheirbusinesses.

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S A L E S

CREATEAPRoFILEThATSELLS 1 o F 5

B EG I nn E R :

Build your sales network.

Broadenyournetworkandincreasethechancesoffindingtherightdecisionmakerbyconnectingwithcolleaguesandbusinessassociates.

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S A L E S

GET InFoRmED 2 o F 5

B EG I nn E R :

Find and join LinkedIn Groups.

Joingroupsrelatingtoyourproductorserviceandtheindustryyou’retargetingtounderstandwhatpotentialcustomersaretalkingabout.

B EG I nn E R :

Follow channels and Influencers.

Stayuptodateonindustrynewsandtrendsandspeakwithauthorityaboutyourindustrybyfollowingchannelsandthoughtleaders(Influencers).

B E G I nn E R :

Follow competitor companies.

FollowCompanyPagestotrackhowcompetitorsarepositioningtheirsolutions.Thiswillhelpyoudifferentiatewhatyouhavetooffer.

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S A L E S

F InDThERIGhTConTACTS 3 o F 5

B EG I nn E R :

Identify leads on LinkedIn.

FinddecisionmakersatyourtargetaccountsbyrunningapeoplesearchonLinkedIn.WithSalesnavigator,focusontherightcontactsbyusingPremiumsearchfilterssuchasfunctionandyearsofexperience.

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S A L E S

F InDThERIGhTConTACTS 3 o F 5

B EG I nn E R :

Surface new prospects.

Don’thavealistofaccountstotarget?Buildapipelineofnewprospectswithacompanysearch,usingspecifickeywordsandsearchfilters.UseSalesnavigatortoaccessadditionalPremiumsearchfilterslikesenioritylevelandjobfunction,andquicklyidentifydecisionmakerstoengage.

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S A L E S

F InDThERIGhTConTACTS 3 o F 5

I n T E Rm ED I AT E :

Get more context.

WithSalesnavigator,getadeeperlookintoadecisionmaker’sLinkedInprofiletounderstandtheirrelationshipwiththecompanyandhowtheymightinfluenceasale.

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S A L E S

EnGAGELEADS 4 o F 5

To learn more about Sales Navigator and Premium features, go to lnkd.in/premiumselling

ADvAnC ED :

Message leads outside your network.

messageanyleadonLinkedInusingInmail,aPremiumfeature.onaverage,theresponserateforInmailmessagesis3xhigherthanemail.Plus,ifyoudon’tgetaresponsetoyourInmailwithinsevendays,you’llreceiveanotherInmailcreditforfree.

I n T E Rm ED I AT E :

Find the best path in.

AfteridentifyingdecisionmakerprofilesonLinkedIn,lookwithintheirnetworkformutualconnections.Theseconnectionscanbeveryinfluentialwhenreachingoutandmakingyourpitch.

I n T E Rm ED I AT E :

Get a warm introduction.

Afterfindingthebestpathin,leverageyournetworktogetintroducedthrough

mutualconnections.

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S A L E S

PREPAREFoR YoURmEETInG 5 o F 5

Leadinguptoyourmeeting,establishyourcredibilitybysharingrelevantindustrynewsandinsightsonLinkedIn.

I n T E Rm ED I AT E : Establish credibility.

Socialproofcanmakeallthedifferencewhentryingtosealthedeal.FlexyourLinkedInnetworkandpromptmutualconnectionstogivearecommendationonyourCompanyPageorpersonalprofile.

A DvAnC ED : Activate your advocates.

Reachingoutafteraninitialmeetingcanmakeallthedifferenceinconvertingaleadtoanaccount.UseLinkedInContactstosetremindersforfollowingup,whichcanbeaccessedbyclickingthe“star”iconbelowacontact’sprofilepicture.

A DvAnC ED : Schedule your follow-up.

makealastingimpressionafteryourmeetingwithafollow-uponLinkedIn.Invitepeopletoconnectorshareindustrynews.

ADvAnC ED : Continue the conversation.

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To learn more about LinkedIn Contacts, go to contacts.linkedin.com

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S A L E S

ChECkLIST

MonthlyCh EC k L I S T :

Promptcustomersseeingsuccesswithyourservicestoprovidearecommendation.

Connectnewcolleaguesto yourCompanyPagetoextendyourreach.

keepyourprofileuptodatewithrichcontentshowcasingyourlatestaccomplishments.

DailyCh EC k L I S T :

CreateandexperimentwithLinkedInsearchestosurfaceaccountleadsandnewprospects.

Prepareforyourdailymeetingsbylookingattheprofilesofpeopleyou’remeetingwith,andfindingnewwaystoengage.

Findopportunitiestosayhellobyscanningyournetworkforimportanteventslikejobchangesandcompanynews.

Weekly Ch EC k L I S T :

ReachouttonewleadsandprospectswithInmail,orgetintroduced.

Connectwithexistingleads tonurtureyourrelationship withthem.

SetreminderstoreachbackouttoactiveopportunitiesusingLinkedInContacts.

Sharegreatindustrynewsandcontentthatyoufindonlinetobuildyourreputationandspark aconversation.

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H I R I N G

B u I l d y o u R p I p e l I N e 1 o f 5

hIRInG Findtherighttalentthatwilldriveyourbusinessforward.

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H I R I N G

B u I l d y o u R p I p e l I N e 1 o f 5

hIRInG Findtherighttalentthatwilldriveyourbusinessforward.

PersonalProfile

Products covered in this section:

RecruiterLite

LinkedInGroups

LinkedInJobs

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h I R I nG

CREATEYoURhIRInGGAmEPLAn 1 o F 5

Beforeyoubeginhiring,thinkaboutwhat’simportanttoyourcompany.Isitculture,mission,workingenvironment,orasenseofregionalidentity?Thiswillhelpbothyouandpotentialcandidatestoassessafitearlyon.

B EG I nn E R : Develop a clear employee value prop.

Whenlookingtofillanunfamiliarrole,makesureyoudoyourhomework.UseLinkedInsearchtoscopeoutpeoplewhoalreadyholdthistypeofposition.Usethisinteltobuildyourjobdescription.

B EG I nn E R : Research your role.

hiringexperiencedpeoplecanhelpguaranteeaqualityteam,butdevelopingyourentry-levelhirescouldyieldgreatresults.UseLinkedInsearchfilterstoexplorebothoptionsandtakenoteoflocaltalentthatmightcomefromanearbyuniversity.

B EG I nn E R : Consider developing entry-level talent.

RunapreliminaryLinkedInsearchtogetafeelfortheavailabilityofcandidatesfittingyourcriteria.knowingwhetherthereare100or10,000profilesthatmeetyourneedscanshapeyourrecruitingstrategy.

B EG I nn E R : Size up the market.

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B EG I nn E R :

Learn from LinkedIn Groups.

Findgroupsrelevanttotheroleyou’refillingtolearnmoreaboutthespecificskillsandexperiencethatmakeanidealcandidate.

B EG I nn E R :

Create a profile that attracts talent.

WhensearchingfortalentonLinkedIn,providecandidateswithaglimpseintoyourcompany’svaluesandculturebycreatingarichprofilewithaprofessionalphoto,descriptiveheadline,andsummaryofyourwork.

B EG I nn E R :

Connect with talent.

Findandconnectwithcolleagues,friends,andfellowalumnionLinkedIntomaximizeyourpersonalnetworkandincreasethechancesoffindingacandidatethroughpeopleyouknow.

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I n T E Rm ED I AT E : Make it easy for talent to find you.

TheCompanyPageisfoundationaltobuildingatalentbrandonLinkedInandactsasaninformationhubforpotentialhirestolearnaboutyourcompany.Creatingapageiseasy:justaddacompanylogo,bannerimage,anddescriptiontogetstarted.

I n T E Rm ED I AT E :

Leverage your team.

Extendthereachofyoursearchesandjobpostson

LinkedIn–accessemployeenetworksbyencouraging

colleaguestoaddtheircurrentpositionatyour

companytotheirprofiles.

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To learn more about creating a Company Page, go to linkedin.com/company/add/show

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B EG I nn E R :

Search on LinkedIn.

Afteridentifyingthespecificskillsandexperiencenecessaryforarole,conductafreepeoplesearch.Besuretousespecifickeywords–e.g.,“hTmL”foradeveloperproficientinhTmL.

I n T E Rm ED I AT E : Narrow down your results.

UseLinkedInsearchfilterslikelocation,industry,andcurrentcompanytohoneinonyourtargetcandidates.WithRecruiterLite,accessadditionalfilterssuchasfunctionandsenioritylevel.

I n T E Rm ED I AT E :

Save your searches for automatic updates.

Savethesearchesandfiltersyou’vebuilttofindidealcandidates,andget

notificationswhennewresultscomein.Thiscan

beveryhelpfulwhenhiringforthesamerole

onanongoingbasis.

I n T E Rm ED I AT E :

Access your 3rd degree network.

Ifyou’reunabletofindqualifiedcandidates

throughyourpersonalandcompanynetworks,

broadenyourfocusandtapintoyour3rddegreenetworkwith

RecruiterLite.

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I n T E Rm ED I AT E : Engage in LinkedIn Groups.

Identifyactivemembersintargetgroupswhofityourhiringcriteria,andstartaconversationbycommentingontheirpostsorreachingouttothemdirectly.

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ADvAnC ED :

Keep track of potential candidates.

StayorganizedbytaggingLinkedInmemberswhofityourhiringcriteriausingLinkedInContacts.

A DvAnC ED :

View full candidate profiles.

WithRecruiterLite,getanexpandedlookintoprofilesofcandidatesoutsideyournetwork.viewtheirworkexperience,skillsandexpertise,andconnectionstoseeifthey’dbeagoodfitfortherole.

A DvAnC ED :

Create and manage your shortlist.

hiringformultipleroles?UseRecruiterLiteProjects

tobuildalistoftopcandidatesforeachofyouropenpositions.

I n T E Rm ED I AT E :

Find people with similar skills.

QuicklyidentifyLinkedInmembersthatclosely

matchyourtopcandidateattributesusingthe“People

SimilarTo”sectiononanidealhire’sprofilepage.

To learn more about LinkedIn Hiring Solutions, visit lnkd.in/premiumhiring

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ADvAnC ED :

Message candidates outside your network.

WithRecruiterLite,youcanmessageanycandidateonLinkedInusingInmail.onav-erage,Inmailgetsaresponserate3xhigherthanthatofemail.Plus,ifyoudon’tgetaresponsetoyourInmailwithinsevendays,you’llreceiveanotherInmailcreditforfree.

I n T E Rm ED I AT E :

Show you’re being selective.

Whenyoureachout,usesectionsoftheirprofilelikeSkills&Expertisetoidentifyandhighlightthespecificskillsthatmakethemanappealingcandidate.

I n T E Rm ED I AT E :

Get a warm introduction.

AfteridentifyingpotentialcandidatesonLinkedIn,

leverageyournetworkandgetintroducedthrough

mutualconnections.

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ADvAnC ED : Atract relevant candidates with LinkedIn Jobs.

AdvertiseyouropenpositiontotheLinkedIntalentpoolwithajobpost.Usingyourjobdescription,LinkedInactivelydisplaysyourjobtoLinkedInmemberswhobestmatchyourhiringcriteria,drivinghigh-qualityandrelevantapplicants.

To learn more about LinkedIn Jobs, visit lnkd.in/aboutjobs

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ADvAnC ED : Reach out to profile matches.

Ifyoupostajob,LinkedInJobswillinstantlysearchthenetworkforupto24memberswhobestmatchyourrequirements.Althoughthesemembershavenotappliedtoyourjob,youcancontactthemdirectlyusingthefiveInmailcreditsthatareincludedwithaLinkedInjobpost.

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Reachouttomutualconnections,suchasalumniorformeremployees,toassessacandidate’sstrengths.

I n T E Rm ED I AT E : Do your homework.

Reachingouttocandidatesthroughouttheinterviewprocesscanmakeallthedifferenceinconvertinganinterestedcandidateintoahire.UseLinkedInContactstosetreminderstofollowupwithcandidatesoneday,oneweek,oronemonthdowntheroad.

ADvAnC ED : Schedule your follow-up.

keeptabsonyourqualitycandidatesduringtheinterviewprocess.UseRecruiterLitetotracknotes,messages,andactivityhistoryforeverycandidate.

ADvAnC ED : Manage your candidate pipeline.

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ChECkLIST

MonthlyCh EC k L I S T :

Evaluateupcominghiringneedswithyourteam.

PostopenpositionsastheneedarisesusingLinkedInJobs.

StayintouchwithexistingandpotentialcandidatesusingContactsandRecruiterLite.

CommunicateopenpositionstoemployeesandencouragethemtosharewiththeirLinkedInnetworks.

DailyCh EC k L I S T :

Checksavedsearchresultsandidentifyinterestingnewcandidates.

organizenewandexistingcandidateswithContactsandRecruiterLite.

Respondtoanyalertsandremindersthatyouhavesettofollowupwithcandidates.

RespondtoanycandidateInmailmessagesorjobapplicationsyoureceivefromcandidates.

Weekly Ch EC k L I S T :

Createanditerateonadvancedsearchestosurfacetopcandidatesyoumaynothavenoticedbefore.

Savenewsearchestoreceiveautomatedalertswhennewcandidatessurface.

Connectwithexistingcandidatestocreateaqualityinterview/hiringexperience.

PromotecareeropportunitiestofollowersofyourCompanyPage.

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