How to Market Your Brand like the Most Iconic Band in History

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Join basketball legend and Grateful Dead fan Bill Walton, with Brian Halligan and David Meerman Scott, co-authors of the new book, Marketing Lessons from the Grateful Dead, as they discuss effective marketing strategies from the Grateful Dead.

Transcript of How to Market Your Brand like the Most Iconic Band in History

#GDbook / @bhalligan / @dmscott

“Once in awhile you get shown the light in the strangest of places if you

look at it right”

Webinar starting in just a moment!

#GDbook / @bhalligan / @dmscott

Canada Day

World Cup finals

July 4 & Rube Goldberg B’day

#GDbook / @bhalligan / @dmscott

If You Do What You Love, You Never Work A Day In Your Life

#GDbook / @bhalligan / @dmscott

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How to Market Your Brand like the Most Iconic Band in History

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Transcript of How to Market Your Brand like the Most Iconic Band in History

How to build an iconic brand - Douglas Holtdouglasholt.org/.../01/Holt_How-to-Build-an-Iconic-Brand.pdf · 2012-01-10 · DOUGLAS HOLT BRANDING Brand nirvana is to build an icon –

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A new approach to brand management › wp-content › uploads › 2019 › 08 › BX...A new approach to brand management 2 Think of an iconic brand. You know, the kind of brand that

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Trigger Creative "brand your band" workshop slides

How to build an iconic brand - Home - Culturalculturalbranding.org/.../uploads/How-to-Build-an-Iconic-brand.pdf · How to build an iconic brand. DOUGLAS HOLT BRANDING 36 Market LeaderSummer