THE RECIPE FOR BUILDING AN ICONIC BRAND

WARNING!

COOKIES!

Now That’s an IDEA

POSITIONING and STRATEGY

SITUATION ANALYSISTARGET AUDIENCESBackground

Competition

DIFFERENTIATORS CONCLUSIONS

Classic

Fun

Homemade

Pure

Indulgence

Wisdom

Sweetness

Generosity

Wholesomeness

Youthful

Storied

Sassy

WE ARE:

A trip to your favorite Grandma’s house.

BRANDING/POSITIONING

THE PERSONALITY IS:

THE BRAND PROMISE IS:

JOY!

Bringing happiness through homemade goodness.

What do we call this?

GREAT NAMES

Provide positive, lasting engagement with consumers

Are unforgettable

Provide a springboard for marketing

Rise above mere goods and services

The Cookie Crock

Grandma’s House

Sweet Grandma’s

What does this look like?

Here’s something you need to see.

AT THE RIGHT TIME

Smart execution is important because it helps you:

SPEND WISELY

TELL YOUR STORY

CREATE CONTINUITY, MEMORABILITY

ENGAGE THE RIGHT PEOPLE

RECOGNITION

ADDY’s Local/Regional/National

Print Regional Annual

Creative Anarchy - Book

Blogs/Website

FLAVOREDSUGAR COOKIECOFFEE ICE CREAM

Handmade Ice Cream Sandwich

QUESTIONS?

Thank you