Head of Marketing, Hailo Ireland

- Deloitte

- Agencies - SZ / RMG / Blue Cube

- Hailo

How to market an app.

@robcumiskey Find Me

About Rob

How to market an app.

What is HAILO?

- Launched in London November 2011

- Founded by 3 taxi drivers and 3 entrepreneurs

- Raised over $50m with some of best investors worldwide

e.g.Union Square Ventures, Accel Partners, Wellington Partners, Atomico Ventures and Sir Richard Branson.

How to market an app.

Background

How to market an app.

- Launched in Dublin July 2012

- Over 200,000 downloads

- Over 5,000 drivers on our network

- Largest taxi network in Ireland

- Ireland’s highest rated travel app

- Cork, Galway and Limerick to be launched by Summer 2013.

HAILO. Ireland’s Taxi App

How to market an app.

How to market an app.

# Keep It Simple

How to market an app.

# Drivers First

How to market an app.

# Build Your Community

How to market an app.

# Great Customer Service

How to market an app.

# Marketing In Real Time

https://business.twitter.com/success-stories/hailo-dublin

How to market an app.

# Don’t Forget Offline

How to market an app.

Interesting Facts

- The World’s Highest Rated Taxi App

- 1/2 million registered customers

- A Hailo hail is accepted around the world every 4 seconds

- To date, Hailo has carried nearly 5 million passengers

- Hailo has carried passengers enough miles to travel to the moon and back - 15 times

Thank You.