Xiaomi MIUI App Market
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Transcript of Xiaomi MIUI App Market
Xiaomi MIUI App Market
Xiaomi MIUI App Store Milestones
5.10
Developer platform launched
Operation team
established
6.29
11.15
200 million total app
downloads
100 million total app
downloads
1.05
400 million total app
downloads
4.09 7.02
800 million total app
downloads
Xiaomi App Store was officially launched in June 2012
Aug 30th, 2013: Xiaomi App Market reached 1 billion total downloads (took 391 days)
Key Numbers
•Ranked 5th in China amongst 200+ other app stores
•18,000,000+ users
•1,300,000+ daily searches
•5,000,000+ daily downloads
Xiaomi App Market distribution
• 70% of Xiaomi users utilize the Xiaomi app store
• In 2013, Xiaomi sold 7.5 million handsets in the first half of the year and expected to sell over 20 million by year end.
•Total Xiaomi devices produced so far: 15 million+
Xiaomi users are one of the most active Android users in China
Source:友盟指数活跃设备 Top 40 (统计时间 :2013-5-01至 2013-5-31)
Galaxy S3
Note2 S2 Ace 小米 1s 小米 1 小米 2 Note C8812 C8813
Books EntertainmentPhotography
Most popular app categories in Xiaomi App Market:
Least popular categories in Xiaomi App Market:
Education Music & Videos
Other trends to note
The mid market segment for the Shopping, Education and Travel and Traffic
categories, showed good growth trends and momentum
0
20
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120
Oct Nov Dec Jan Feb Mar
Shopping Education Travel & Traffic
Network data shows:- 92.5% of apps are downloaded from WiFi
network
- More than 10% of utilize carrier network to download from the most popular app categories: photography, book and entertainment
- Only 4% of users utilize carrier network to download the least popular app categories: Education and Music & Videos
Xiaomi App Market download patterns throughout the day
37% of downloads occurs after 8pmWeekends are the peak periods
0:00 6:00 12:00 18:00
• Our team is
always looking for new and interesting apps for Xiaomi users!
• Add your app into one of the fastest growing app stores in the nation!
• Your app can get up 20,000+ downloads per day depending on popularity and other factors
Further inquiries:[email protected]