Trends in Mobile App Market 2015 July 7, 2015

MOBILE APP MARKET TRENDS

Trends in Mobile App Market in 2015 There are many trends that are starting to emerge already this year in app development. Some trends involve emerging mobile technologies and applications that help with every day work flow challenges. Others focus on the importance of UX/UI and cross-platform creations. Read our trends and tips below and let us know how we can help before your next app roll out! One of the trends we are likely to see in 2015 is the trend toward new, innovative mobile applications that help businesses maintain their work flow.

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- Innovation is starting using mobile apps.

- Focus is UI/UX

- Cross-platforms matter

- Commercial Apps gaining major trend

Trends in Mobile App Market 2015 July 7, 2015

EMERGING MOBILE APP CONCEPTS Work flow solutions such as mobile apps that reduce appointment scheduling or appointment reminders are extremely beneficial to busy business managers. Such tools help productivity and raise revenue by lowering the "no show" averages. Retailers are turning to such automatic mobile applications such as "coupon publishing" to increase revenue and engagement as well with their potential customers. Apps like Mint.com for the iOS platform help people manage their money in real time. We are likely to see more apps that address these real issues that individuals and businesses face in the near future.

CROSS-PLATFORM TOOLS In the past, big technology players were hesitant to create cross-platform devices and software. Steve Jobs vowed to "crush Android" before he died. Bill Gates once wrote one of his most passionate and angry letters based on the idea of proprietorship in software development. But with so much emphasis on open-source these days, as Microsoft and others are allowing Android devices to use their technology, and other factors, the trend toward cross-platform technology is likely to only increase. People buying multiple types of devices has also driven this conundrum as they often need to have access to multiple platforms in order to complete tasks.

COMMERCIAL BUSINESS APPS TRUMP CONSUMER ONES Another trend we are seeing this year is that commercial or enterprise type

apps are more popular than consumer apps, meaning that the audience for app development is shifting to business managers, CEO's, and It experts, rather than average consumers.

THE IMPORTANCE OF UX/UI IN APP DESIGN Android app developers and iOS app developers alike have also come to terms with the idea of the importance of UX and UI in app design. UX is the level of user experience that users experience when using an app. It needs to be easy to use, accessible in every way, and

should create a positive user experience. Some of this is due to the UI (user interface), because the UI is the first thing that the consumer encounters when utilizing your app. Successful mobile app developers in 2015 will have to be even more aware of this factor as they develop their apps in the future so that their app will be user-friendly, able to be used on several different

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“Mobile App consumers demands solid UI/UX, mediocracy is unacceptable.

SAMAD.S

Trends in Mobile App Market 2015 July 7, 2015

types of devices, and capable of doing everything it says it will do. Best practices regarding UX and UI involve creating both hardware and software that delivers what it promises, fulfills a need, and listens to the customer's opinion on what improvements should be made over the long term.

A GREAT SOLUTION A great solution for business managers searching for app developers is found online at the Appocenter, a Minneapolis app development company that focuses on helping businesses build consumer-friendly enterprise level apps for businesses or consumers that are high on UX/UI, and take into consideration the current trends, for the best results.

CONTACT US For more information on how we can help you develop a winning app for your business or other purpose, contact us.

We are located in Minneapolis, MN and can be reached at sales@srswebsolutions.com or call us at 612-217-4838.

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