How to leverage Crowdfunding for book pre-order in Publishing?

Post on 29-Nov-2014

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www.andrewchow.sg

Transcript of How to leverage Crowdfunding for book pre-order in Publishing?

Branding. Entrepreneurship. Social Media. Publicity

Spirit of Service

Professional Affiliation

Adult Learning Network

Published Books

Malaysia Best Seller

mbassadors

B rand

A

Media & Publicity

More than 290 interviews/feature in 8 years from over 40 local and international media

Crowdfunding Platforms

Crowdfunding Overview

Crowdfunding Process

It’s not just about the Money

Crowdtivate

Creating a Campaign

What do you need?

• Powerful Intro Video (2min) • Overall Summary of the book • Who is this book written for? • Why support this book for pre order? • The author(s) and accolades • Hear what others say about the author • Content of the book • Tiers of order (rewards) • Case study -

https://www.crowdtivate.com/projects/view/1430?slug=Public+Relations+247

Designing the Rewards

Coverage

Coverage

Essential Crowdfunding Tips for Success

• Shorter Campaigns Are More Successful

• Entertain with a Compelling Story

• Incorporate Engaging Crowdfunder Videos

• Offer Seven or More Reward Tiers

• Select a Platform that Best Suits Your Campaign

• Walk the Talk!

• Show Past track records

• Invite some Influencers on board

“There will be No Funding if there is No Crowd”

@ideasandrew