Post on 11-Jan-2017
Webinar: How to Implement the Testing
ToolkitTHURSDAY, MARCH 3, 2016
AgendaWhere to Start?
Four Steps to SuccessQ&A
A/B and multivariate testing can unlock conversion wins hidden in your digital experiences.
Wins that can encourage desired
user behavior, while generating data to help you
make business decisions.
1. Start
2. Evolve
3. Process
4. Team
Four Fearless Categories
1. Start 2. Evolve 3. Process 4. Team
Discover what’s important to your business and your
customers.
Four Fearless Categories
Optiverse Testing Toolkit
Resources for Your Success
E-CommerceB2B (Lead Gen) Media
TravelFearless Category:
1. Testing Ideas by Vertical
Fearless Categories:
2. Experiment Hypothesis Worksheet
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3. Idea Framework Template
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4. Internal “What is A/B Testing?” Presentation
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5. Test Plan and Test Results Templates
Fearless Category:
6. Prioritization Framework Tools
Fearless Categories:
7. Testing Charter Template
Fearless Category:
8. Team Resources Article
Potential Roles on your Team
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Link to Recording
9. Summer School Analytics Presentation
9 Great Resources to Unlock YourTesting Potential