Post on 14-Dec-2014
description
How to getsales and marketing
on tHe same page
SaleS and Marketing Should work cloSely, but Sadly, 87%
of the terMS they uSe to deScribe each other are
negative.
SaleS and Marketing Should work cloSely, but Sadly, 87%
of the terMS they uSe to deScribe each other are
negative.
the right crM can bring their battle to an end!
Would you like to see...
Would you like to see...the number of qualified leads rising...
Would you like to see...the number of qualified leads rising...Your cost of sales falling...
Would you like to see...the number of qualified leads rising...Your cost of sales falling...the length of the sales cycles shrinking?
Would you like to see...the number of qualified leads rising...Your cost of sales falling...the length of the sales cycles shrinking?
We bet you Would!
The righT CrM Cando This for you...
The righT CrM Cando This for you...
With a little bit of planning... And a bit more co-operation
With a little bit of planning... And a bit more co-operation
You can change the way your sales and
marketing teams talk
The righT CrM Cando This for you...
There’ll be no more...
There’ll be no more...
We generaTe leads, buT sales don’T folloW up
There’ll be no more...
We generaTe leads, buT sales don’T folloW up
or
markeTing pass on leads ThaT are noT qualified
automated lead allocationWITH...
automated lead allocationWITH...
Easy-to-see
salesforecasts
automated lead allocationWITH...
Easy-to-see
salesforecasts
Fullend-to-endcustomerpicture
automated lead allocationWITH...
Easy-to-see
salesforecasts
Fullend-to-endcustomerpicturePutting sales and marketing on the same
page...
automated lead allocationWITH...
Easy-to-see
salesforecasts
Fullend-to-endcustomerpicturePutting sales and marketing on the same
page...
Deliveringmore
revenue!
Follow our DOS and DON’TS to create office harmony...
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements * DO introduce incentives that get everyone working together
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements * DO introduce incentives that get everyone working together * DON’T introduce incentives that set teams on different paths
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements * DO introduce incentives that get everyone working together * DON’T introduce incentives that set teams on different paths * DO provide public recognition of achievements
Follow our DOS and DON’TS to create office harmony...
* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements * DO introduce incentives that get everyone working together * DON’T introduce incentives that set teams on different paths * DO provide public recognition of achievements * DON’T give public criticism for things that didn’t work
CHeCklist...
CHeCklist...› got the right CRm?
CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?
CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?› got joint incentives in place?
CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?› got joint incentives in place?› got sales and marketing › managers meeting regularly?
CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?› got joint incentives in place?› got sales and marketing › managers meeting regularly? once you’ve ticked all those
boxes you’re on the road to ticking the best ones of all.
CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?› got joint incentives in place?› got sales and marketing › managers meeting regularly? once you’ve ticked all those
boxes you’re on the road to ticking the best ones of all.
BetteR lead geneRation, management, ConveRsion and ultimatelY Revenue.
to find out more, download our eguide:
dance to your tune: hoW to get your team excited about a neW crm implentation
Dance to your tune
how to get your team excited about a new crm
implementation