How To Get Sales And Marketing On The Same Page

How to getsales and marketing

on tHe same page

SaleS and Marketing Should work cloSely, but Sadly, 87%

of the terMS they uSe to deScribe each other are

negative.

SaleS and Marketing Should work cloSely, but Sadly, 87%

of the terMS they uSe to deScribe each other are

negative.

the right crM can bring their battle to an end!

Would you like to see...

Would you like to see...the number of qualified leads rising...

Would you like to see...the number of qualified leads rising...Your cost of sales falling...

Would you like to see...the number of qualified leads rising...Your cost of sales falling...the length of the sales cycles shrinking?

Would you like to see...the number of qualified leads rising...Your cost of sales falling...the length of the sales cycles shrinking?

We bet you Would!

The righT CrM Cando This for you...


With a little bit of planning... And a bit more co-operation

With a little bit of planning... And a bit more co-operation

You can change the way your sales and

marketing teams talk


There’ll be no more...


We generaTe leads, buT sales don’T folloW up


We generaTe leads, buT sales don’T folloW up

or

markeTing pass on leads ThaT are noT qualified

automated lead allocationWITH...


Easy-to-see

salesforecasts


Easy-to-see

salesforecasts

Fullend-to-endcustomerpicture


Easy-to-see

salesforecasts

Fullend-to-endcustomerpicturePutting sales and marketing on the same

page...


Easy-to-see

salesforecasts

Fullend-to-endcustomerpicturePutting sales and marketing on the same

page...

Deliveringmore

revenue!

Follow our DOS and DON’TS to create office harmony...


* DO encourage regular reviews between sales and marketing managers


* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning


* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals


* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves


* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!


* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads


* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves


* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards


* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team


* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements


* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements * DO introduce incentives that get everyone working together


* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements * DO introduce incentives that get everyone working together * DON’T introduce incentives that set teams on different paths


* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements * DO introduce incentives that get everyone working together * DON’T introduce incentives that set teams on different paths * DO provide public recognition of achievements


* DO encourage regular reviews between sales and marketing managers * DO encourage joint territory planning* DO set shared goals, as well as individual goals * DON’T let them decide what’s successful all by themselves * DON’T create a culture of competition - it will backfire!* DO create measurements for scoring your leads* DON’T let either team decide that criteria for themselves * DO tell everyone what each team is working towards * DO arrange ‘ride alongs’ for all members of your team * DO set up mixed ‘working teams’ to discuss improvements * DO introduce incentives that get everyone working together * DON’T introduce incentives that set teams on different paths * DO provide public recognition of achievements * DON’T give public criticism for things that didn’t work

CHeCklist...

CHeCklist...› got the right CRm?

CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?

CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?› got joint incentives in place?

CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?› got joint incentives in place?› got sales and marketing › managers meeting regularly?

CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?› got joint incentives in place?› got sales and marketing › managers meeting regularly? once you’ve ticked all those

boxes you’re on the road to ticking the best ones of all.

CHeCklist...› got the right CRm?› got clear goals and measurement › criteria?› got joint incentives in place?› got sales and marketing › managers meeting regularly? once you’ve ticked all those

boxes you’re on the road to ticking the best ones of all.

BetteR lead geneRation, management, ConveRsion and ultimatelY Revenue.

to find out more, download our eguide:

dance to your tune: hoW to get your team excited about a neW crm implentation

Dance to your tune

how to get your team excited about a new crm

implementation

http://blog.workbooks.com/make-your-crm-implementation-project-easier/

How To Get Sales And Marketing On The Same Page

Business

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