Post on 30-Jul-2020
Bryan Barrow www.bryanbarrow.com
bryan@bryanbarrow.com
How to Escape the Stakeholder
Management Maze
PM2 is a great framework for success
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EU member states
EU candidates
EFTA members
Non EU members
Good focus on role of stakeholders
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GO
VER
NA
NC
E
LIFEC
YC
LE
PR
OC
ES
SES
AR
TEFA
CTS
The PM2 Methodology Guide
Project Management Best Practices
Effective Solutions & Benefits
Delivery
Control & Agility
PM2 Mindsets
Multiple stakeholders a key risk area
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10% 18%
23% 25% 26%
28% 29%
33% 35%
48% 57%
0% 20% 40% 60%
Project duration exceeds cycle of relevant…
Highly regulated environment
Significant internal interpersonal or social influences
Use of technology that has not yet been fully…
Use of technology that is new to the organisation
Significant external influences
Dynamic (changing) project governance
Unknown project features,…
Significant political / authority influence
Ambiguity of project features,…
Multiple stakeholders
Most defining characteristics of complexity in projects in organizations worldwide as of July 2013
https://www.statista.com/statistics/293393/most-defining-characteristics-of-complexity-in-projects-in-organizations-worldwide/
Effective communication to all stakeholders
Ambiguity of project features, resources, phase, etc.
Highly regulated environment
Significant internal interpersonal or social influences
Highly regulated environment
Project duration exceeds the cycle of relevant technologies
Use of technology that has not yet been fully tested
Unknown project features, resources, phase, etc.
Multiple stakeholders
Significant political / authority influences
Dynamic (changing) project governance
Significant external influences
Use of technology that is new to the organisation
Good communication is vital to success
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5%
7%
8%
16%
25%
38%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Support and buy-in form the C-suite *
Effective change management practices
The agility of the organisation
A clear linkage between the project and the…
A project sponsor who is actively supportive of the…
Effective communication to all stakeholders
Most important factors for successful highly complex projects in organizations worldwide as of July 2013
Source: https://www.statista.com/statistics/293426/most-important-factors-for-successful-highly-complex-projects-worldwide/
Effective communication to all stakeholders
A project owner who is actively supportive of the project
A clear linkage between the project and the strategy of the organisation
The agility of the organisation
Effective change management practices
Support and buy-in from the C-suite
But you can get lost in a maze
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Escaping the maze can be easy as ABC
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A is for Analysis
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Stakeholder Analysis: 2 x 2 matrix
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Stakeholder Analysis: 3 x 3 matrix
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Stakeholder Analysis: Salience model
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Stakeholder Sector Analysis
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DETERMINATOR ADJUDICATOR
INTERMEDIATOR COLLABORATOR
Stakeholder Sector Analysis copyright ©2017 Bryan Barrow
B is for Behaviours (and Benefits)
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B is for Behaviours (and Benefits)
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Stakeholder Type Unaware Negative Neutral Positive
A
B
C
D
E
F
G
ADJUDICATOR
DETERMINATOR
COLLABORATOR
COLLABORATOR
DETERMINATOR
INTERMEDIATOR
DETERMINATOR
C is for Communication
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C is for Communication
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10% - Two-way communication
20% - One-way “push” communication
70% - One-way “pull” communication
Once you follow this simple formula
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You will achieve successful outcomes
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For more information . . .
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1. Grab a tips card (limited number available)
2. Download more free stakeholder management content (notes of this talk, articles, checklists, videos)
3. Watch the webinar
How to connect with me . . .
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Bryan Barrow MBCS MAPM MPSA CITP
Email: bryan@bryanbarrow.com
Homepage: http://bryanbarrow.com/
Skype: bryanbarrow
Twitter: @bryanbarrow