How to Escape the Stakeholder Management Maze · 2018-02-19 · How to Escape the Stakeholder...

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Bryan Barrow www.bryanbarrow.com [email protected] How to Escape the Stakeholder Management Maze

Transcript of How to Escape the Stakeholder Management Maze · 2018-02-19 · How to Escape the Stakeholder...

Page 1: How to Escape the Stakeholder Management Maze · 2018-02-19 · How to Escape the Stakeholder Management Maze . PM2 is a great framework for success 2 Bryan Barrow EU member states

Bryan Barrow www.bryanbarrow.com

[email protected]

How to Escape the Stakeholder

Management Maze

Page 2: How to Escape the Stakeholder Management Maze · 2018-02-19 · How to Escape the Stakeholder Management Maze . PM2 is a great framework for success 2 Bryan Barrow EU member states

PM2 is a great framework for success

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EU member states

EU candidates

EFTA members

Non EU members

Page 3: How to Escape the Stakeholder Management Maze · 2018-02-19 · How to Escape the Stakeholder Management Maze . PM2 is a great framework for success 2 Bryan Barrow EU member states

Good focus on role of stakeholders

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GO

VER

NA

NC

E

LIFEC

YC

LE

PR

OC

ES

SES

AR

TEFA

CTS

The PM2 Methodology Guide

Project Management Best Practices

Effective Solutions & Benefits

Delivery

Control & Agility

PM2 Mindsets

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Multiple stakeholders a key risk area

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10% 18%

23% 25% 26%

28% 29%

33% 35%

48% 57%

0% 20% 40% 60%

Project duration exceeds cycle of relevant…

Highly regulated environment

Significant internal interpersonal or social influences

Use of technology that has not yet been fully…

Use of technology that is new to the organisation

Significant external influences

Dynamic (changing) project governance

Unknown project features,…

Significant political / authority influence

Ambiguity of project features,…

Multiple stakeholders

Most defining characteristics of complexity in projects in organizations worldwide as of July 2013

https://www.statista.com/statistics/293393/most-defining-characteristics-of-complexity-in-projects-in-organizations-worldwide/

Effective communication to all stakeholders

Ambiguity of project features, resources, phase, etc.

Highly regulated environment

Significant internal interpersonal or social influences

Highly regulated environment

Project duration exceeds the cycle of relevant technologies

Use of technology that has not yet been fully tested

Unknown project features, resources, phase, etc.

Multiple stakeholders

Significant political / authority influences

Dynamic (changing) project governance

Significant external influences

Use of technology that is new to the organisation

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Good communication is vital to success

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5%

7%

8%

16%

25%

38%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Support and buy-in form the C-suite *

Effective change management practices

The agility of the organisation

A clear linkage between the project and the…

A project sponsor who is actively supportive of the…

Effective communication to all stakeholders

Most important factors for successful highly complex projects in organizations worldwide as of July 2013

Source: https://www.statista.com/statistics/293426/most-important-factors-for-successful-highly-complex-projects-worldwide/

Effective communication to all stakeholders

A project owner who is actively supportive of the project

A clear linkage between the project and the strategy of the organisation

The agility of the organisation

Effective change management practices

Support and buy-in from the C-suite

Page 6: How to Escape the Stakeholder Management Maze · 2018-02-19 · How to Escape the Stakeholder Management Maze . PM2 is a great framework for success 2 Bryan Barrow EU member states

But you can get lost in a maze

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Escaping the maze can be easy as ABC

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A is for Analysis

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Page 9: How to Escape the Stakeholder Management Maze · 2018-02-19 · How to Escape the Stakeholder Management Maze . PM2 is a great framework for success 2 Bryan Barrow EU member states

Stakeholder Analysis: 2 x 2 matrix

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Stakeholder Analysis: 3 x 3 matrix

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Stakeholder Analysis: Salience model

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Stakeholder Sector Analysis

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DETERMINATOR ADJUDICATOR

INTERMEDIATOR COLLABORATOR

Stakeholder Sector Analysis copyright ©2017 Bryan Barrow

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B is for Behaviours (and Benefits)

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Page 14: How to Escape the Stakeholder Management Maze · 2018-02-19 · How to Escape the Stakeholder Management Maze . PM2 is a great framework for success 2 Bryan Barrow EU member states

B is for Behaviours (and Benefits)

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Stakeholder Type Unaware Negative Neutral Positive

A

B

C

D

E

F

G

ADJUDICATOR

DETERMINATOR

COLLABORATOR

COLLABORATOR

DETERMINATOR

INTERMEDIATOR

DETERMINATOR

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C is for Communication

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Page 16: How to Escape the Stakeholder Management Maze · 2018-02-19 · How to Escape the Stakeholder Management Maze . PM2 is a great framework for success 2 Bryan Barrow EU member states

C is for Communication

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10% - Two-way communication

20% - One-way “push” communication

70% - One-way “pull” communication

Page 17: How to Escape the Stakeholder Management Maze · 2018-02-19 · How to Escape the Stakeholder Management Maze . PM2 is a great framework for success 2 Bryan Barrow EU member states

Once you follow this simple formula

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Page 18: How to Escape the Stakeholder Management Maze · 2018-02-19 · How to Escape the Stakeholder Management Maze . PM2 is a great framework for success 2 Bryan Barrow EU member states

You will achieve successful outcomes

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Page 19: How to Escape the Stakeholder Management Maze · 2018-02-19 · How to Escape the Stakeholder Management Maze . PM2 is a great framework for success 2 Bryan Barrow EU member states

For more information . . .

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1. Grab a tips card (limited number available)

2. Download more free stakeholder management content (notes of this talk, articles, checklists, videos)

3. Watch the webinar

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How to connect with me . . .

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Bryan Barrow MBCS MAPM MPSA CITP

Email: [email protected]

Homepage: http://bryanbarrow.com/

Skype: bryanbarrow

Twitter: @bryanbarrow

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