#BARCELONA

PRO TIPS TO BUILD YOUR LANDING PAGE

CÔME COURTEAULT GROWTH HACKER AT THEFAMILY

@C2PRODS

PRO TIPS TO BUILD YOUR LANDING PAGE

THEFAMILY.CO YOUTUBE.COM/STARTUPFOOD

#BARCELONA

@C2PRODS

WHY A LANDING PAGE? Measure a product (or a feature, or a

pricing) / market fit.Target a specific group of people.

HOME PAGE VS. LANDING PAGE

HOME PAGE Visitors know you. They come

from a recommendation or explicitly searched you on Google.

Goal is to reactivate them!

LANDING PAGE Visitors don’t know you. They come from a specific campaign

because you targeted them.Goal is to convince them to buy!

USE CASE A landing page targets one

specific segment.One target

One campaignOne landing page

HOME PAGE AS A LANDING PAGE

What’s good for your landing page is also good for your home page.

Your copywriting changes to be more general but the UI/UX remains the same.

SHORT FORM VS. LONG FORM

SHORT FORM Sign-up or fuck-off

Increases conversion rate BUT engagement might be harder.

Useful when it’s free and easy: app, newsletter, etc.

LONG FORM Convince them to buy!

Some people won’t read and quit but it’s also a great filter to more engaged users.

Useful when it’s expensive and/orpainful to subscribe.

HOW TO MAKE A GOOD LANDING PAGE

VALUE PROPOSITION People have limited time for you!How do you make them stayWhat problem do you solve?

Do you save me time? Do you save me money?

COPYWRITING Be clear, be concise.

Start with why!You are not merely looking for clients, you want mercenaries.

CALL TO ACTION Visible, beautiful, simple.

Mind the text on the button!Get early access, Get started…

IT’S ALL ABOUT THE TARGET

MEASURE

CREATE YOUR FUNNEL Visit > Signup > Onboarding > Usage

TALK WITH YOUR CUSTOMERS

Ask for a Skype when they sign up.Use a chat like crisp.im for instance.

Monitor how they behave with hotjar.com.

WHAT TO MEASURE #emails / #visitors

- or -#payments / #visitors

REMEMBER Success is obvious

A/B TESTING

WHY It helps you determine what

works best. Only if you have enough people!

http://www.evanmiller.org/ab-testing/chi-squared.html

GOOD

BAD

TOOLS

OTHER TOOLS

MAILCHIMP Store your leads in a list!

Make sure you personalize the welcome emails. (Your list > Sign up forms > General forms)

MIND THE TONE Don’t be afraid to be personal! Use

plain-text email, etc. If you don’t have a product yet, inform your leads

about progresses you make. Otherwise, drive them to your onboarding process.

TIDBITS FOR PAYING PRODUCTS

Satisfaction or money back is the key.Long form work best on paying product. And be

sure to have a chat ready to close the leads manually (at least at the beginning).

IT’S NOT THE END! Getting leads is good. Getting clients

is better. Getting fans is best!Make sure you activate your leads and

turn them into loyal fans of your product.

LET’S TALK!

THANK YOU!

@C2PRODS

THEFAMILY.CO

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