How to build a BADASS landing page that converts, by Côme Courteault Growth Hacker at TheFamily
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Transcript of How to build a BADASS landing page that converts, by Côme Courteault Growth Hacker at TheFamily
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#BARCELONA
PRO TIPS TO BUILD YOUR LANDING PAGE
CÔME COURTEAULT GROWTH HACKER AT THEFAMILY
@C2PRODS
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PRO TIPS TO BUILD YOUR LANDING PAGE
THEFAMILY.CO YOUTUBE.COM/STARTUPFOOD
#BARCELONA
@C2PRODS
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WHY A LANDING PAGE? Measure a product (or a feature, or a
pricing) / market fit.Target a specific group of people.
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HOME PAGE VS. LANDING PAGE
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HOME PAGE Visitors know you. They come
from a recommendation or explicitly searched you on Google.
Goal is to reactivate them!
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LANDING PAGE Visitors don’t know you. They come from a specific campaign
because you targeted them.Goal is to convince them to buy!
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USE CASE A landing page targets one
specific segment.One target
One campaignOne landing page
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HOME PAGE AS A LANDING PAGE
What’s good for your landing page is also good for your home page.
Your copywriting changes to be more general but the UI/UX remains the same.
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SHORT FORM VS. LONG FORM
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SHORT FORM Sign-up or fuck-off
Increases conversion rate BUT engagement might be harder.
Useful when it’s free and easy: app, newsletter, etc.
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LONG FORM Convince them to buy!
Some people won’t read and quit but it’s also a great filter to more engaged users.
Useful when it’s expensive and/orpainful to subscribe.
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HOW TO MAKE A GOOD LANDING PAGE
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VALUE PROPOSITION People have limited time for you!How do you make them stayWhat problem do you solve?
Do you save me time? Do you save me money?
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COPYWRITING Be clear, be concise.
Start with why!You are not merely looking for clients, you want mercenaries.
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CALL TO ACTION Visible, beautiful, simple.
Mind the text on the button!Get early access, Get started…
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IT’S ALL ABOUT THE TARGET
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MEASURE
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CREATE YOUR FUNNEL Visit > Signup > Onboarding > Usage
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TALK WITH YOUR CUSTOMERS
Ask for a Skype when they sign up.Use a chat like crisp.im for instance.
Monitor how they behave with hotjar.com.
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WHAT TO MEASURE #emails / #visitors
- or -#payments / #visitors
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REMEMBER Success is obvious
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A/B TESTING
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WHY It helps you determine what
works best. Only if you have enough people!
http://www.evanmiller.org/ab-testing/chi-squared.html
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GOOD
BAD
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TOOLS
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OTHER TOOLS
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MAILCHIMP Store your leads in a list!
Make sure you personalize the welcome emails. (Your list > Sign up forms > General forms)
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MIND THE TONE Don’t be afraid to be personal! Use
plain-text email, etc. If you don’t have a product yet, inform your leads
about progresses you make. Otherwise, drive them to your onboarding process.
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TIDBITS FOR PAYING PRODUCTS
Satisfaction or money back is the key.Long form work best on paying product. And be
sure to have a chat ready to close the leads manually (at least at the beginning).
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IT’S NOT THE END! Getting leads is good. Getting clients
is better. Getting fans is best!Make sure you activate your leads and
turn them into loyal fans of your product.
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LET’S TALK!
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THANK YOU!
@C2PRODS
THEFAMILY.CO
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