TheFamily: Europe I Love You, by Oussama Ammar, Partner at TheFamily
"Launch your startup in 48h" by TheFamily
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Transcript of "Launch your startup in 48h" by TheFamily
BLOG-FIRST STARTUP See how people react to one article you postStart to talk to potential customers with a full blog
TOOLS medium.com for one posttumblr.com, wordpress.com, (with SumoMe.com for virality)
LAUNCH A NEWSLETTER Aggregate your community around your newsletterCreate a habit amongst your early fans
TOOL mailchimp.com
CHECK IT OUT programmingformarketers.com
SET UP A FACEBOOK GROUP Engage a communityMake people talk between them
TOOL Facebook Groups
CHECK IT OUT Menu Next Door, Wanted Paris
BUILDING A LANDING PAGE Everything start with your value propositionHave a demo of your product (video, images…)And a clear, visible and understandable call-to-action
TOOL kickofflabs.com
VIRAL LOOPS Collect leads (emails) and ask them to shareIncentivise sharing: leaderboard or skip the waiting line
EXAMPLE paris.agricool.co
DRIP CAMPAIGNS Store your leads to contact them laterSequence emails according to pre-defined user flows
TOOLS mailchimp.com Be sure to customise the opt-in process
SELL ONLINE Build your own e-commerce storeStart with just a few products (even one), to measure customer adoption
TOOLS squarespace.com, shopify.com (more advanced)+ marketplaces like etsy.com
HANDLING TRANSACTIONS Use a payment processor - don’t go to your bank! (yet)Automate your invoicing and shipping
TOOLS stripe.com octobat.com
PROVIDE VALUE People don’t come for you,
they come for them! And make sure they get what
value you have to offer.
IMAGES Please, never EVER use stock pics.Find great pictures: unsplash.com, thenounproject.com, 500px.com
VIDEO It’s relatively easy to craft a video
Use your favorite films, screencasts of your product (with QuickTime on Mac)
DO THINGS MANUALLY Use your phone to start selling right away!
Collect user input with tools like typeform.com Automate what you can with zapier.com
YOUR FIRST 1,000 FANS
Start with friends and familyTry to contact your target users manually, just to see if it works
BUILD YOUR EXPERTISE
Create content to show your knowledgeIt’s 20% creation, 80% distribution
Find freelancers: textbroker.comInspiration: copyhackers.com
DATA-DRIVEN GROWTH
No data = no knowledgeUse Google Analytics + mixpanel.com or
amplitude.com to track your users
AUTOMATING ACQUISITION
Once you have your value proposition, your target and an addictive product, start automating!Find which channels work better (liquidity?
conversion? cost?) & double down