Colm Hanratty

Managing DirectorSixtwo Digital

Breaking throughthe noise

(And some practical social media tips too)

@colmhanratty

From here...

A BIT ABOUT ME

I like to travel...

I like to be social...

A BIT ABOUT ME

1. Being humanCONTENT AND SOCIAL MEDIA MARKETING IS ABOUT

2. Creating relationships

3. Personalising your business

A BIT MORE ABOUT ME

Worked here for almost 11 years...

A BIT MORE ABOUT ME

Founded this company in November 2013…

Proven track record of generating a Return On Investment for businesses

WHAT WE DO

When it comes to content and social media marketing...

YOU WANT TO BE THE…

How being human helps you break through the noise…

BEING HUMAN

BEING HUMAN

BEING HUMAN

BEING HUMAN

BEING HUMAN

BEING HUMAN

But don’t fall into this trap…

MY INSTAGRAM FEED ON FRIDAYS

MY INSTAGRAM FEED ON FRIDAYS

MY INSTAGRAM FEED ON FRIDAYS

MY INSTAGRAM FEED ON FRIDAYS

MY INSTAGRAM FEED ON FRIDAYS

MY INSTAGRAM FEED ON FRIDAYS

MY INSTAGRAM FEED ON FRIDAYS

STOP SAYING HAPPY FRIDAY & YOU’LL BE…

FRIDAYFRIDAY

FRIDAY FRIDAYFRIDAY

FRIDAYFRIDAY

FRIDAYFRIDAY

FRIDAY FRIDAY

Having something unique helps you break through the noise...

HOW HAVING SOMETHING UNIQUE WORKS

HOW BEING HUMAN WORKS

A HOTEL THAT GOT MORE LIKES THAN PAULIE

WHAT MAKES YOUR HOTEL UNIQUE?

1. The staff?

2. The location?

3. The history?

4. The rooms?

Getting others to share your content helps you break through the noise...

SHAREABLE CONTENT

SHAREABLE CONTENT

SHAREABLE CONTENT

SHAREABLE CONTENT

SHAREABLE CONTENT

SHAREABLE CONTENT

SHAREABLE CONTENT

GETTING OTHERS TO SHARE YOUR CONTENT

Are there attractions or anything else you could feature to encourage them to share your content to their audience?

Search engine friendly content helps you break through the noise...

DISCOVERABLE CONTENT

DISCOVERABLE CONTENT

‘Evergreen’ content helps you break through the noise...

EVERGREEN CONTENT

4 practical social media tips...

1

YesSHOULD YOU BE ON EVERY SOCIAL CHANNEL?

SEO

Ownership

WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?

WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?

WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?

WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?

WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?

REGISTER YOUR NAME!

REGISTER YOUR NAME!

REGISTER YOUR NAME!

REGISTER YOUR NAME!

Namechk.com

OWN YOUR HOTEL’S ‘VANITY URL’

2

STOP SAYING ‘FIND US ON FACEBOOK’

(Apart from on your website)

HERE’S WHY

1. Launch Facebook2. Click into the search box3. Enter the business name4. Choose from the results

Find us on Facebook =

1. Launch a browser / Google2. Click into the search box3. Enter the business name4. Choose from the results

Searching on the internet =

HERE’S WHY

Find us on the internet!(But businesses don’t do this… as it makes no sense!)

Saying ‘Find us on Facebook’is the same as saying:

HERE’S WHY:Business indicating they’re on Facebook by showing the logo but not giving their Facebook web address, meaning you have to ‘Find them’:

HERE’S WHY

But when you go looking for them… you can’t find them!

3

HAVE A CONTENT CALENDAR

4

MOST EFFECTIVE SOCIAL NETWORK

MOST EFFECTIVE SOCIAL NETWORK

#ONE OTHER SOCIAL ELEMENT TO OWN

ONE OTHER SOCIAL ELEMENT TO OWN

# Make it relevant # Keep it short as possible

# Make sure nobody else is using it # Is it for a campaign or is it ongoing? # Try to make it conversational # Keep them to a minimum

One final tip...

Engaging Inspiring Entertaining Educational

MAKE YOUR CONTENT

Thanks

colm@sixtwodigital.com@colmhanratty@sixtwodigital

www.sixtwodigital.com