5 Marketing Automation Habits You Need To Break Now
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Transcript of 5 Marketing Automation Habits You Need To Break Now
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MARKETING AUTOMATION
HABITS YOU NEED TO BREAK NOW
2 9/20/2016
There are a lot of strategies in the digital marketing world that work, and a myriad of them that, over time, have proven to be ineffective.
Bad habits are notoriously hard to break, but be aware–these five bad marketing automation habits may be driving potential customers away from your website.
3 9/20/2016
Also called spam emails, sometimes it may look personalized but it’s not a personal message, and your customers instantly
notice. Personal communication goes a bit deeper.
Impersonal Communication
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4 9/20/2016
If your site is not mobile-friendly, quite simply, you’re doomed. Make sure that your automated messages (email, text, etc.) all
are easy to read, click on, and use on a mobile device
Mobile-Unfriendly Marketing Automation
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5 9/20/2016
A call to action is incredibly important in regular marketing and automated marketing. This is where you should be utilizing outside SEO services, so that someone knowledgeable in the field can help
target your call to action so it’s seamless and user-friendly.
A Vague CTA
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Part of brand management is getting your name out there, but also knowing when not to pollute the system. Sending someone daily emails is bound to get them to click on an
unsubscribe or opt-out button.
Sending Daily Emails
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7 9/20/2016
Asking for your customers to fill out more than four fields on a form is overkill. Remember, the majority of users are on a mobile device, and don’t want to have to tap their life
story into small blocks. Keep things simple.
Overwhelming Forms
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8 9/20/2016
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9 9/20/2016
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